5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement.

Corporate 78

Corporate Industry Communications Ethics 78

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. The post Navigating the Evolving Beauty PR Landscape in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

AUGUST 28, 2023

Disclosing sponsored posts is not only an ethical practice but is also required by regulations in many countries. Storytelling and relatability Influencers who excel at storytelling and sharing personal experiences can create emotional connections with their audience.

Industry 78

Industry Marketing Storytelling Consumer 78

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). FIR Network).

Survey 141

Survey Communications Measurement Internal 141

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Consider partnering with charitable organizations, supporting sustainable practices, or promoting ethical manufacturing processes. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Sword and the Script

JUNE 30, 2021

More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them. Blog: What is PR? The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

The Hoffman Agency

JULY 8, 2019

On one hand, data is the best instrument a marketer can use to reach the right audience and — crucially — tell the right story; on the other, we have the responsibility to treat this data ethically and to be aware of its value. The post Pirates, Data and Storytelling appeared first on "What's HAppening" Blog.

Storytelling 28

Storytelling Data Travel Writing 28

The Hoffman Agency

JULY 2, 2018

As an incoming account coordinator to the Portland Hoffman office, I quickly learned on my first day what makes this agency tick. Being PR professionals, creativity is the crux of our work ethic. Thank you for making my first day at The Hoffman Agency so memorable. By Mikaela Farasyn.

Agency 28

Agency Creativity Ethics Employee 28

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. >>> Can your agency bring big ideas and execute? Advertising is a distant third. Give our services a try.

Survey 100

Survey Industry Leadership Study 100

PR Conversations

JANUARY 20, 2015

Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs!

Publicity 40

Publicity Ethics Creativity Travel 40

Waxing UnLyrical

MARCH 23, 2016

While I learnt a lot in my day job at a PR agency, I learned even more via these chats. With a keen interest in social media, she blogs regularly at In My Humble Opinion. How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge. reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 200

Marketing Content Marketing Data Social Media 200

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 179

Survey Marketing B2B Study 179

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

FEBRUARY 23, 2019

Peak social media Storytelling: tell me story Voice is hot public relations tech Skills to get on and get ahead March of the machines Basic skills: coding versus writing Listening to conversations Measurement and management The development of the profession We ended the session with a discussion about finding expert interviews.

Ethics 60

Ethics Interviews Storytelling Pitching 60

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. This begs the question: are PR agencies contributing to #PRDiversity challenges? Ed: Did you do a double take? And that’s no double talk.

Agency 40

Agency Report Training Leadership 40

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. But back in the 1940s, PR agencies were just getting started. ” she said, carefully.

Meeting 40

Meeting Publicity Trends Interviews 40

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 99

Social Media Marketing Media Creativity 99

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. She has completed several internships including one in Washington, D.C. last summer. Riki Burhans, @rikileeburhans.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164