Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Chosen Well.

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Analytics Software Data System 92

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. Sales Pitches.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Uber has no cars.

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Publicity Analytics Data Advertising 166

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

NOVEMBER 27, 2017

Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? When To Find a Public Relations Job. This is when people looking for PR jobs are at their relative lowest and while people are still in the office. People’s thoughts turn towards friends, family, and home. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

NOVEMBER 10, 2014

Twitter also recently released its own Analytics dashboard to all users. Google Analytics. If you have access to your Google Analytics account, you’re in luck! PR pros, want a deeper dive? Check out our guide to Google Analytics for PR.).

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

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Agency How To Data-Driven PR Data 60

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. For that, we’ll turn to our stalwart, Google Analytics. Do this exercise with your own data!

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Measurement Data-Driven PR How To Exercises 161

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

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Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 1, 2017

It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar. What is Data Studio? What Will You Learn?

Google 60

Google Data Data-Driven PR Software 60

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

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Google Data Pitching Tools 98

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP). What does this mean for clients?

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Data-Driven PR Facebook Analytics Google 60

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

DECEMBER 21, 2021

PR grows more in demand. Public relations is HOT right now. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Data-driven PR.

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Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 14, 2023

Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 3, 2015

Although I don’t know if we’ll see the Google Analytics movie anytime soon…). Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Photo Credit: IMDB.

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Data-Driven PR Sports Marketing Analytics 60

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. Here’s how.

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Analytics Google Measurement Data 74

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

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Measurement Data-Driven PR Analytics Data 60

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. It’s no secret that the PR industry has been changing rapidly for the better part of 10 years.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

NOVEMBER 13, 2017

However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets. Reach Influencers Through Their Media. How To Find Influencer Media. Hit the Right Targets.

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How To Conference Pitching Software 131

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. Predictive analytics. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire.

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Case Study Crisis Management Crisis Study 118

Shift Communications

FEBRUARY 29, 2016

PR practitioners must constantly create at the leading edge. As SHIFT CEO Todd Defren has emphasized to clients throughout the years, our public relations efforts must embody at least one of these three attributes: First. SHIFT was not the first Google Analytics Certified Partner ; there were hundreds of companies before us.

Analytics 60

Analytics Google Technology System 60

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. The need for this will only increase. Contact us today!

Technology 60

Technology Marketing eBook Training 60

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Both Twitter and Facebook offer limited but free analytics for basic accounts. Do you want free publicity for your small business’ announcements?

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Both Twitter and Facebook offer limited but free analytics for basic accounts. Do you want free publicity for your small business’ announcements?

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Both Twitter and Facebook offer limited but free analytics for basic accounts. Do you want free publicity for your small business’ announcements?

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 16, 2015

” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature. ” In the field of public relations, the sin of incuriosity is especially strong. Disclosure: IBM Watson Analytics and Watson are trademarks of IBM. Does such a phenomenon even exist?”

Data 60

Data Viral Analytics Analysis 60

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

NOVEMBER 16, 2015

” From there, the citizen analyst would gather up publicly available data and find out that no, there is no such creature. ” In the field of public relations, the sin of incuriosity is especially strong. Disclosure: IBM Watson Analytics and Watson are trademarks of IBM. Does such a phenomenon even exist?”

Data 60

Data Viral Analytics Analysis 60

Shift Communications

MARCH 12, 2018

However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Media and publications. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. After the beta, Twitter rolled out 280-character tweets to all users.

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B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. It takes significant investments of time, people, and effort, but if you want truly accurate sentiment analysis in your gathered public opinion data, it’s the only way to go for now.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us). Amanda Monroe. Vice President.

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Media Data B2B Pitching 100

Shift Communications

JANUARY 25, 2016

This, along with making sure you’re in tune with your analytics and metrics, will help you see what’s working and what’s quickly fading. The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Savannah Whitman.

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Content Marketing System Google Data 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157