5W PR

MAY 6, 2022

While creating a unique product is important – it is also essential that the possible customers remain aware of the product. So, when a fintech company is putting out a new product , it should consider the following PR tips: Communication Strategy. The success of the new fintech product will depend on many factors.

How To 88

How To SEO B2C Content Marketing 88

Onclusive

JULY 27, 2020

Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Analytics Media Analysis 307

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. The first order of business is immersion into your business by the agency team. Deep-dive meetings.

Agency 136

Agency Meeting Internal International 136

Konnect Agency

MARCH 7, 2022

Once a company decides to launch a new product, the first step is to frame the launch holistically. How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MAY 11, 2022

For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. Ad Creation Standards Your Paid Social Agency Should Follow.

Agency 59

Agency Mobile Consumer Creativity 59

Konnect Agency

MARCH 7, 2022

Once a company decides to launch a new product, the first step is to frame the launch holistically. How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after.

Product Launch 52

Product Launch Agency Consumer Film 52

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. Sentiment Analysis – Putting tweets in context.

Training 399

Training Video Analysis Data 399

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 81

Agency Publicity Ethics Analysis 81

5W PR

JUNE 13, 2023

They can use it to streamline operations, personalized recommendations, and drive product innovation. This allows brands to then offer tailored product recommendations to customers. Brands can integrate AI-powered platforms that allow customers to virtually try on makeup products with beauty AI.

Analysis 88

Analysis Customer Service Data Trends 88

Shift Communications

AUGUST 24, 2017

Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. ” You need to know where your data comes from, know or encourage the testing of how accurate that data is, and understand what gaps exist that might bias the analysis.

Analysis 74

Analysis Marketing Data Enterprise 74

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 221

Media Measurement Analysis Television 221

Sword and the Script

APRIL 13, 2021

With NLP, machines can make sense of written or spoken text and perform tasks like translation, entity extraction, and linking (the Apple example), topic classification, sentiment analysis, and more. For instance, sentiment analysis at a document level is about determining if the document explicitly expresses a negative sentiment.

Analysis 78

Analysis Marketing Engineering Data 78

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Return on Investment (ROI), not Total Cost of Ownership (TCO), is the most important metric in the cost-benefit analysis for any technology platform.

How To 397

How To Software Media Analytics 397

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

JANUARY 3, 2024

Understanding what’s currently captivating consumers will guide product development and marketing strategies. Whether it’s launching a new product, strengthening brand visibility , or networking with industry leaders, having well-defined goals will guide the overall strategy.

How To 78

How To Analysis Resources Trends 78

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. The agency accommodated the feedback in ways that align with its business goals. Avoid constant changes.

Employee 193

Employee Policies Agency Study 193

Sword and the Script

JANUARY 7, 2020

The company reached out to me and offered me complimentary access in exchange for an independent product review. Today it offers an integrated suite of SaaS-style products including a media contact database, a media monitoring tool, media monitoring services, and press release distribution through a partnership with Accesswire.

Tools 83

Tools Comparison Media System 83

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Aimed for high-level security professionals, CSO offers content on security-related products and services to assist CSOs in the decision-making process. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

JANUARY 8, 2024

Beauty campaigns often align with seasons, introducing ne͏w products, color palettes, and skincare routines that resonate with the changing needs of consumers. Long-term stra͏tegic plannin͏g For overarchin͏g brand campaigns or major ͏product launches, beauty brands often engage in long-term strategic planning.

Trends 78

Trends Product Launch Consumer Analysis 78

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Most agencies and organizations have wised up to use more contemporary KPIs that capture the true value of PR.

Measurement 182

Measurement Agency Advertising Advertising 182

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. To learn more, visit [link]. . About Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 99

Agency Trends Marketing Survey 99

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

NewsWhip

MAY 1, 2024

Unsurprisingly – in recent years, AI has played an increasing role in our products, and how they are used. Each time we’ve brought AI into our product suite it’s been with two simple goals. A crisis agency enabled their client with rapid and precise advice on where to respond to an emerging issue.

Viral 78

Viral Analysis Crisis Data 78

Sword and the Script

MARCH 15, 2022

million in funding and opened a New York office; here’s a detailed look at the product. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” Mr. Croll recently briefed me on his product and plans. Truescope product overview. So, how can it possibly compete?

Tools 162

Tools Media Software Analysis 162

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. So, he sold his agency and started Propel.

Software 146

Software Pitching System Analytics 146

5W PR

APRIL 25, 2023

In the B2B sector, it can drive productivity, efficiency, and innovation. Increased Efficiency B2B AI can boost efficiency and productivity in business. This leads to cost savings, increased productivity, and a streamlined workflow. Customer data analysis helps AI identify potential customers for a product or service.

B2B 97

B2B Customer Service Data Analytics 97

Onclusive

JULY 25, 2017

My immediate thought was that we also need a “return on PR spend” ( ROPRS ) metric that can show the cost-benefit analysis of any given PR campaign. PR campaigns can be company, product or service launches, announcements, events, or any other initiative with a defined budget.

Advertising 278

Advertising Advertising Measurement Analysis 278

Sword and the Script

APRIL 3, 2018

I signed up after hearing the promotion on a show and was genuinely impressed with the simple process and the unconditional access to the product. In the three months or so I’ve been testing this product, that has only happened once or twice. Ahrefs: An SEO Tool PR Pros Can Use to Outsmart … [Product Review].

Media 65

Media System Tools Google 65

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Metrics such as reach, engagement, sentiment analysis, and other key performance indicators (KPIs) allow communicators to assess the impact of their efforts.

Communications 78

Communications Policies Product Launch Reputation 78

The Hoyt Organization

APRIL 17, 2024

By setting up alerts for your brand name, products, or services, you can track what people are saying about your business on the internet. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. This can give you valuable insights into their strategies, product launches, and media coverage.

Google 90

Google Publicity Customer Service Web 90