ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Data for millions of customers across multiple AMCA contractors like LabCorp had their information compromised.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” A rebranding can be part of a smart strategy for moving past a reputation crisis. To hasten the end of a reputation crisis.

Crisis 136

Crisis Airlines Reputation Internal 136

Cision

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. As such, digital PR agencies have no alternative but to catch up. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

JULY 10, 2017

When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. Something as simple as literature in an airline seat pocket or news in a favorite news reading app may be more effective at reaching an executive than endless cold-calling. Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

APRIL 15, 2017

They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. As for the airlines, flying, once a glamorous mode of travel, has devolved into a miserable experience from start to finish. Does your agency bring passion to the table? The findings? Give our services a try.

Corporate 78

Corporate Airlines How To Crisis 78

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

MAY 15, 2020

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 62

Crisis Government Social Media Reputation 62

Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Southwest Airlines is a great, national example. Why is brand important for a credit union to be successful? Part of their mission is a “fun-loving attitude.”

Brand 60

Brand Branding Airlines Retail 60

Mark My Words

MAY 20, 2015

What happened on-board flight 9525 could have happened to any other airline. Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life. Being closed and defensive is toxic to restoring trust. It sounds so simple.

Airlines 60

Airlines Crisis Corporate Financial 60

Sword and the Script

AUGUST 22, 2017

It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. The discussion is about how all types of business moves will positively or negatively impact a company.

Internal 69

Internal International Interviews Trends 69

MaccaPR

SEPTEMBER 7, 2017

Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”. Trying too hard to be funny or on-trend can end up being a disservice to your company’s reputation, pushing your audience away instead of pulling them in. _.

Social Media 66

Social Media Brand Branding Media 66

Beyond PR

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. As such, digital PR agencies have no alternative but to catch up. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

MAY 14, 2019

The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. DA is just one factor in the equation. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. If a crisis occurs, it could harm your reputation and relationship with team members, customers and shareholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

MARCH 22, 2018

For a somewhat more informative take, check out our wisdom for tech startup s to determine the best time to bring on a PR agency. Like some PR pros, she leverages media relationships to leak important secrets or to rehabilitate reputations. Most people know Olivia Pope. The glamorous D.C.

Airlines 170

Airlines Local Film Media Training 170

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. United isn’t the only company to feel the financial impact of a scandal like this.

Airlines 87

Airlines Financial Film Viral 87

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. And then after that, I really did a variety for the first part of my career of corporate and agency. I think that ethics and reputation are all we have. Our reputation is everything. I had it for about 15 years.

Ethics 52

Ethics Strategy Real Estate Local 52

The Hoffman Agency

AUGUST 29, 2019

PR is a very collaborative industry, and when working at an agency, you almost never make a move or recommendation without consulting your teammates. Northeast Airlines has a strong reputation; however, a plane recently experienced a mid-air engine explosion, killing one passenger. Another key to collaboration is perception.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. That nothing they say will hurt their and the brand’s reputation.

Employee 129

Employee Brand Branding Policies 129

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Private companies pose more of a threat than governments ever could.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148