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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

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Helsinki, Finland – Growth Path Ahead

Landis PR

Sparring and training must be done carefully and in advance. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. Strong regional press should not be overlooked when planning campaigns in Finland.

Radio 59
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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. This is why you need to start socially listening. We pitch the media. We write video scripts.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

It’s also very important to tap and train media spokespeople at the beginning of an engagement. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. YouTube has over a billion users, almost one-third of total internet users.

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