Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. YouTube (pre-roll is over-rated as an ad tool, in my view, but YouTube is still a HUGE platform). Now that’s what I call over-indexing.

Strategy 160

Strategy Reddit Pinterest YouTube 160

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. How To Find The Right YouTuber For Collaboration.

YouTube 116

YouTube Brand Branding Video 116

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? So and I understand, advertising is important to all of us. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

Shift Communications

NOVEMBER 3, 2014

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views.

Advertising 92

Advertising Advertising Viral YouTube 92

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

Doctor Spin

APRIL 6, 2023

The superhero solution PR strategy is simple yet powerful. The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution?

Strategy 52

Strategy Real Estate Case Study System 52

PR for Anyone

NOVEMBER 8, 2023

This experience sparked her realization that no one was effectively engaging with moms in marketing strategies. She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic.

Marketing 130

Marketing Consumer Advertising Advertising 130

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. So, how are companies utilizing this new strategy? Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up. billion logged-in users.

Video 148

Video Brand Branding Instagram 148

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day.

Advertising 62

Advertising Advertising Print YouTube 62

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. It demanded the addition of new strategies, new skills, new considerations, and even new job titles.

Technology 266

Technology Television Web Social Media 266

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But what I also did was create a new playlist on my YouTube Channel called Established to Known™. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.

YouTube 130

YouTube Video Industry How To 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. It may be time to revisit the platform and the ways you can work it into your social media strategy. Videos on your website or YouTube channel can be distributed on Twitter, LinkedIn, Facebook, and Instagram.

Social Media 323

Social Media B2B Media Video 323

Solo PR Pro

DECEMBER 5, 2023

Here are three robust strategies to expand your financial streams while maintaining current rate structures. For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs.

YouTube 99

YouTube Course Financial Education 99

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising.

Trends 319

Trends Content Marketing Brand Branding 319

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising.

Pitching 120

Pitching Strategy Film Advertising 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. YouTube analytics added a new ‘First 24 hour’ data metric. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

Flack's Revenge

DECEMBER 12, 2018

Have you been recommending a change in strategy regarding social media? Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch. Definitely. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Hope is not a good PR strategy.” .

Strategy 52

Strategy Interviews Pitching Energy 52

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. When I first started handling my own PR, I did it all wrong.

How To 130

How To Pitching YouTube Advertising 130

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Businesses who haven’t already incorporated TikTok into their marketing strategies may be forfeiting the opportunity to connect with the next generation of social media users. . Listening in .

Social Media 272

Social Media Trends Media Instagram 272

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). TikTok is expected to hit 1.8 billion users by the end of 2022.

Marketing 88

Marketing YouTube Advertising Advertising 88

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. That’s part of the reason that advertising spend on online video is up 114% since 2014. .

Trends 105

Trends YouTube Tourism Video 105

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Using data as part of your marketing strategy can also help you improve your customer experience, using personalized ads to create even more effective tactics to reach the right audience for your organization. Rise of native advertising. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

PR for Anyone

DECEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now.

Media 130

Media Pitching Privacy Video 130

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Share Tweet Share. Create Quality Social Media Content.

Strategy 83

Strategy Communications Marketing Social Media 83

Prohibition

SEPTEMBER 15, 2021

After testing the feature, Instagram has now followed through with its new advertising feature. On the Instagram Shop page, marketers can now include promoted posts to advertise set products and discounts. This offers users a new way of advertising through the platform and will be another tool to utilise to showcase products.

Social Media 62

Social Media Trends Marketing Media 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. I have witnessed the power of the kidfluencer firsthand. Child influencers are reshaping digital marketing. It goes into effect on July 1, 2024.

Brand 83

Brand Branding Marketing Ethics 83

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. The most popular is based on one of the oldest marketing strategies on the Internet: pay-per-click, or PPC. you may ask!

Social Media 62

Social Media Media Advertising Advertising 62

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. It’s vital to take a step back from promotional advertising. It depends.

B2B 139

B2B Brand Branding B2C 139

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120