Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

NewsWhip

NOVEMBER 18, 2021

From keeping up with our favorite celebrities to finding new recipes to cook, the app has made the social media landscape easy to navigate and convenient for all users. . Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. As the news sharing spreads, earned media’s relevance and value continues to grow. Top Ways the Media Impacts Politics with Online News.

Radio 101

Radio Media Television Social Media 101

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. 11 There is no line.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index.

Television 78

Television Sports Web Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. television networks have created in 30 years. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. In media relations, media coverage begets media coverage because nobody watches the media like the media. emphasis added].

Study 139

Study Media Relations Media Measurement 139

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. My favorite social media platform is…Facebook.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120

Video Trends YouTube Television 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. With everyone stuck at home we’ve seen a boom in big messaging and social networks.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. That's why I think artificial intelligence is currently building on what we got from social media.

Radio 59

Radio Ethics How To Writing 59

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 138

Advertising Advertising Privacy Apparel 138

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. but “ How should I reach young adults?”. One answer may surprise you. The college newspaper. employment, entertainment, etc.

Radio 69

Radio Newspapers Print Media 69

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

Shift Communications

FEBRUARY 6, 2017

Not only is Facebook the largest communications medium on the planet, but CEO Zuckerberg has aimed his sights on the lucrative television market. It is a very small leap to understand that Facebook is likely also fueling its ad placement systems with the same AI, using comments and content contextually to provide more advertising relevance.

Facebook 60

Facebook Mobile Retail B2C 60

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 52

Mobile Media Newspapers Local 52

PR Conversations

JUNE 25, 2015

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. McLuhan spent some time working in advertising later in his life. That the arrival of new technology makes the adolescent PR obsolescent.

Publicity 40

Publicity Technology Television Fashion 40

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

MaccaPR

JUNE 1, 2016

Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model. The speed of technological advancement continues to drive rapid change across many vertical markets.

Brand 48

Brand Branding Storytelling Healthcare 48

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! The revenue model for journalism is at best in flux, and at worst, in chaos.

Journalism 120

Journalism Trends Local Print 120

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television 120

Television Interviews Engineering Tools 120

The Resolution Blog

JULY 30, 2019

Sure enough, @world_record_egg released a short, animated video to its followers revealing that it was promoting a mental health campaign by Mental Health America concerning social media use. Recently I’ve started to crack, the pressure of social media is getting to me,” claimed the video. “If Not for Airbnb, though.

Instagram 120

Instagram Examples Brand Branding 120

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Where the Fishermen Ain't

SEPTEMBER 24, 2013

Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media." Consider the following: Every single dramatic advance in media-consumption technology has been about one thing: helping us to avoid marketing.

Advertising 54

Advertising Advertising Community Social Media 54

PRSay

NOVEMBER 18, 2021

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. On social media, “Extreme points of view are amplified,” and “False news spreads faster and farther than true news,” the report says.

Social Media 189

Social Media Report Media Government 189

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. It costs next to nothing, about the same as sending out text over the wire, which just twenty years ago, was the pinnacle of technology. Text and a photo. Similar here. What’s next?

Blogging 0

Blogging How To Video Course 0