PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. When developing media campaigns, what common mistakes do organizations make? Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships.

Media Relations 202

Media Relations Media Pitching Case Study 202

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR. Earned Media Poised for New Prominence ). The venerable email pitch. “92% State of Media ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

Pitching 159

Pitching Radio Training Interviews 159

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Metrics PR activity will be benchmarked against other activities in the marketing mix. We want to be surprised and delighted. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” What audience can you deliver to the influencers you pitch? Now back to you.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Sword and the Script

MAY 7, 2024

Highlights included: There are more and more queries every day and the service has gain some 17,000 subscribers in just a couple of weeks; Using generative AI to pitch HERO queries is forbidden. “Generative AI is the new ‘don’t pitch off topic.'” a reporter has all the sources they need.

Software 85

Software Pitching Technology B2B 85

PRSay

FEBRUARY 7, 2024

The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. I didn’t understand how to craft a good pitch and how to pitch a story. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels? The Cision Media Research Team maintains a database of more than 1.6

Pitching 120

Pitching Trends Telecommunications Technology 120

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. However, I learned a lot about reporters and pitching in that capacity. And now onward with this month’s PR Tech Sum. >>>

Reddit 176

Reddit Software B2B Technology 176

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. With some I was able to do more social media.

Conference 368

Conference Pitching Agency Writing 368

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Is it better than sponsored social posts? Pay-per-click advertising? How about other variables, such as what is pitched or how it’s pitched? Native ads? It’s Not a Question of Which is Better.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Pay attention to top users and keep them engaged on these social media platforms. Beyond words: adding multimedia to story pitches. To give your pitch context and depth, also link to an FAQ and a backgrounder.

Trends 127

Trends Pitching Twitter Nonprofit 127

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Pitching 120

Pitching How To Instagram YouTube 120

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 88

Guidelines Brand Branding Advertising 88

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? What are hits and misses you’ve experienced with PR and advertising professionals? The Cision Media Research Team maintains a database of more than 1.6

Pitching 120

Pitching Instagram Viral YouTube 120

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. An earned media placement is only as good as the people who see it, of course.

Measurement 182

Measurement Agency Advertising Advertising 182

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. We pitch the media.

How To 130

How To Pitching Film Video 130

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search. Twitter Polls.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Opt-in advertising? What Exactly was Outbrain Pitching? Would you opt-in to ads? Give our services a try.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Career advancement Many PR job opportunities aren’t advertised. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking.

Publicity 103

Publicity Internal International Resources 103

The Proactive Report

OCTOBER 21, 2020

You can create websites, blogs, and social media accounts. Start with your own blog and social media profiles. You can take a snippet of an audio file and make it into a social media post with a graphic. Then use social advertising to drive the right audience to this content and build up your following.

Leadership 162

Leadership Pitching Social Media YouTube 162

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. Some journalists love to get pitched great stories. This post isn’t about writing a media pitch because we’ve already done that. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Those are their sponsors and they pay for the advertising.

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

SEPTEMBER 28, 2022

I’m not here to bash advertising or LinkedIn. Further, I am always I’m always amazed at how business leaders will throw money – literally billions of dollars – at advertising, but when PR or content marketing asks for a dollar, everyone stands around with their arms crossed and skeptically asks, “but what’s the ROI?”. will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89