PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! I didn’t think of that!”

Media 130

Media Pitching Privacy Video 130

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch a story – not your client.

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Pitching Media Enterprise Media Relations 160

OnePitch

NOVEMBER 30, 2023

Kimeko McCoy is a Senior Marketing Reporter covering marketing strategy, marketing budgets, media spend, the advertising industry and creator economy. She is also the co-host of the Digiday Podcast alongside Kayleigh Barber.

Pitching 110

Pitching Advertising Advertising Report 110

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 130

Journalism Media Relations Report Media 130

Axia PR

JANUARY 6, 2021

Earned media coverage should be important to your company. Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. Earned media coverage should be important to your company because it builds a brand while advertising supports it.

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Pitching Marketing Media Corporate 100

ImPRessions - Crenshaw Communications

MAY 22, 2018

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. They’re platforms for idea-sharing, networking, recruiting, and advertising.

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Pitching Real Estate B2B Journalism 168

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. All of them are bad.

Pitching 215

Pitching Journalism Construction Writing 215

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Newsletters gain clout.

Media Relations 195

Media Relations Trends Media Newspapers 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. IF you do it. PR FOR ANYONE.

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Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. PR FOR ANYONE. Anyone can get publicity!

Media 130

Media Nonprofit Pitching Television 130

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

Cision

JUNE 9, 2016

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Remember, this isn’t advertising. This is media relations.

Pitching 120

Pitching How To Brand Branding 120

PRSay

MAY 8, 2020

But our media colleagues who we rely on to share our stories, haven’t had such an easy time adjusting. From layoffs to slumping ad sales, and even different ways segments are produced, the media landscape is constantly changing — and some of those changes are here to stay. The advertising landscape may never be the same.

Skype 198

Skype Media Interviews Advertising 198

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Does it have the same impact as earned media? . But can we say that for sponsored content ?

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Advertising Advertising B2B SEO 334

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview.

Interviews 130

Interviews How To Media Television 130

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Metrics PR activity will be benchmarked against other activities in the marketing mix. We want to be surprised and delighted. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

Pitching 159

Pitching Radio Training Interviews 159

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” And then the podcaster will get more downloads and be able to present that higher number to advertisers.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it.

Pitching 120

Pitching Trends Telecommunications Technology 120

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 112

Media Relations Media Survey Pitching 112

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. A POV offers currency for proactive pitching as well as content development. Just as with targeted advertising, data is the holy grail of ad tech PR. PR doesn’t just need to be pitching over email.

How To 241

How To Advertising Advertising Data 241

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? How about other variables, such as what is pitched or how it’s pitched? In his book Zero to One , Peter Thiel says no one likes to be pitched. Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. Plan out your own editorial calendar of what you could possibly pitch every month. What I was doing seemed to make sense.

How To 130

How To Pitching YouTube Advertising 130

Sword and the Script

MAY 7, 2024

Highlights included: There are more and more queries every day and the service has gain some 17,000 subscribers in just a couple of weeks; Using generative AI to pitch HERO queries is forbidden. “Generative AI is the new ‘don’t pitch off topic.'” a reporter has all the sources they need.

Software 85

Software Pitching Technology B2B 85

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

Pitching 100

Pitching Report Media Writing 100

ImPRessions - Crenshaw Communications

MAY 22, 2023

Before her role at Crenshaw, Mez covered diverse aspects of the digital economy, programmatic ad buying, media, and tech as an ad tech reporter at Adweek. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? What are hits and misses you’ve experienced with PR and advertising professionals? The Cision Media Research Team maintains a database of more than 1.6

Pitching 120

Pitching Instagram Viral YouTube 120

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The volume of news content being published, as well as the consumption of news media, has spiked. Earned media, specifically, is already the most trusted form of marketing. But the world of media has changed dramatically in the last decade.

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Crisis Publicity Exercises Trends 464

PR News

MARCH 14, 2017

advertising industry. It was an effective pitch: brief, tailored to the media outlet that received… Continued. The post How to Get Your Pitch Accepted and Eventually Rejected appeared first on PR News Blog.

Pitching 89

Pitching How To Advertising Advertising 89

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. You now have a different, more exciting challenge.

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Pitching How To Instagram YouTube 120