Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

JUNE 28, 2016

New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement. Ad values lack context: News articles and advertisements are not one in the same.

Measurement 73

Measurement Advertising Advertising Agency 73

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. Don’t skip this step!

Marketing 68

Marketing Resources Advertising Advertising 68

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 86

Social Media Media Mobile SEO 86

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. What’s your best tip for measuring PR for broadcast coverage?

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? What are the main components of a successful PR strategy?

Communications 253

Communications Data Local Survey 253

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. How to leverage: Measuring and evaluating campaign data creates another dimension in which to assess campaign success.

Data 100

Data Advertising Advertising Measurement 100

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

5W PR

MAY 20, 2020

The answer to that question can be found in measuring the campaign plan, execution, and results based on a few specific factors. Instead, a clear objective goal should be set that measures the brand at the end of the campaign against where they are before the launch. Podcasts, print advertising, or paid influencers?

Measurement 88

Measurement Print Local Social Media 88

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Publicity value is important for building a media strategy and is also useful in demonstrating to senior management why media placement is critical. .

Media 76

Media Advertising Advertising Measurement 76

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Cision

JUNE 6, 2017

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 148

Employee Print Writing Survey 148

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Want to learn how to include word-of-mouth marketing in your PR strategy? Get our free white paper! ”

Social Media 120

Social Media Facebook Print Advertising 120

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. Did they improve brand image and awareness?

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. From print to digital.

Communications 122

Communications Crisis Internal International 122

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. A bidding strategy is critical to balancing a cost-effective price with ensuring that ads are served. Measure and benchmark the results of your campaign based on your goal. Native advertising.

Media 103

Media How To Advertising Advertising 103

Konnect Agency

NOVEMBER 26, 2019

When paid media is incorporated into a public relations strategy, the public relations firm and brand have complete control of the editorial content. Publications are getting increasingly more creative with the way in which they print or post paid media. Of course (insert brand name) thinks they offer the best (insert product name).

How To 80

How To Print Agency Social Media 80

Sword and the Script

SEPTEMBER 6, 2016

Not trying to be cryptic here – I think anyone in the industry would agree that the core strategies of PR haven’t really changed. Know a PR, marketing or sales leader with compelling ideas fit for print? NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Cision

JULY 12, 2016

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. What’s your secret to communication success?

Television 120

Television Crisis Crisis Management Fashion 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. How blogging fits into a content marketing strategy. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

prTini

JULY 6, 2016

We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. This was back in the old days when you would print out a media clip and put it in a plastic sheet in a big three ring binder. Adapting Strategy to Solve the Right Business Problem.

Conference 44

Conference B2B Retail Print 44

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. This is what marketers call return on investment (ROI) of marketing.

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) View them as a partner essential to your success—because they are if you want to have a closed-loop marketing strategy. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Keep in mind I did not say infinite.

Marketing 40

Marketing B2C B2B Social Media 40

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. But historically, communicators have struggled to measure the business impact of their campaigns. It just means that they have had access to better tools to build, manage, and measure their campaigns.

Communications 185

Communications How To Media Measurement 185

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. Quantitatively measuring PR results. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

Waxing UnLyrical

JUNE 2, 2011

A: The original PR consultant pitched a strategy focusing on mom bloggers. But this “strategy&# disappeared really quickly, leading to … there is no strategy! We wanted to use this to to gauge performance, and also set a benchmark against which we could identify our measurable objectives.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

JUNE 15, 2016

In the end it’s all about making sure you do your research, create a plan that is flexible and strategic, execute with precision, and measure continually to make necessary adjustments to achieve success. I found that to be a valuable tactic in gaining more pledges and visitors to the campaign page. Getting to the point.

Community 40

Community Facebook Writing Local 40