ImPRessions - Crenshaw Communications

JANUARY 9, 2020

By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Her cat content is also very enjoyable!

Twitter 177

Twitter Advertising Advertising Report 177

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot. This lesson took some time to drive home.]

Advertising 108

Advertising Advertising Newspapers Education 108

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations. Stay Informed and Agile: 1.

Marketing 93

Marketing Local Crisis Management Internal 93

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. National brands are on television all the time.

Television 77

Television Sports Web Advertising 77

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

Cision

APRIL 5, 2017

Unwinding of 75-years of post-World War II alliances, unwinding of the Jeffersonian ideal as a marketplace of ideas when we were unafraid of information and debating. These are highly activated bases that get information from one data point and assume it’s true. Rallies against Kellogg’s after it pulled its advertising from Breitbart.

Report 225

Report Media Advertising Advertising 225

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Therein lies an advertising opportunity. Amazon and Google have both publish libraries.

Publicity 84

Publicity Marketing Google Radio 84

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Movies and television. Technology and computing. Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line. Technology means continuous learning. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. When you are looking for product information, you don’t want either of those things. 3) Earned media improves advertising effectiveness. emphasis added].

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 88

Marketing B2B Interviews Content Marketing 88

5W PR

AUGUST 26, 2019

As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. This information is highly valuable in determining the return on investment of any marketing effort. First, let’s touch on the subject of video. But not every video is created equal.

Social Media 83

Social Media Media Video Television 83

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

JULY 29, 2018

2 Social media governance Legislation lags the development of technology, however the Communications Act 2003 provides the means to enforce content standards for television and radio broadcasters, including rules relating to accuracy and impartiality, as a basis for setting standards for online content.

Government 63

Government Social Media Report Media 63

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It means becoming a trusted and reliable source of information. with $1 million of advertising; in return, Hershey could use E.T. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Maxim Behar

JANUARY 28, 2024

More importantly, in the PR business, we need to be able to distinguish where AI can truly be useful, where it can benefit our clients, and how we can protect ourselves from slipping into the vast sea or ocean of information we receive. Then check the information 2 or 3 times. Host: What's the question? How are we going to adapt?

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

JULY 9, 2023

It is nowhere to be seen, there is no information anywhere, and we do not know what to do in the event of disasters. Televisions, yours, national, radios. Host: Yes, you are talking about modern technology, not even that modern anymore. He constantly publishes up-to-date information and news. Every year on 2.06

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

It is nowhere to be seen, there is no information anywhere, and we do not know what to do in the event of disasters. Televisions, yours, national, radios. Host: Yes, you are talking about modern technology, not even that modern anymore. He constantly publishes up-to-date information and news. Every year on 2.06

Communications 52

Communications Policies System Government 52

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 138

Advertising Advertising Privacy Apparel 138

PR in High Definition

NOVEMBER 28, 2016

And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. Franklin D.

Social Media 48

Social Media Media Twitter Survey 48

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station. My second prediction: Short.

Social Media 96

Social Media Marketing Media Creativity 96

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. But public relations has always depended on persuasion, information, advocacy, the truth. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. Orwell worked in the Censorship Department of the British Ministry of Information during the second world war. That the arrival of new technology makes the adolescent PR obsolescent. The Natives tribe now label the Digital Immigrants as duffers.

Publicity 40

Publicity Technology Television Fashion 40

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 52

Mobile Media Newspapers Local 52

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. Rather than relying on the old model of distributing information to the masses, now brands can examine what their target audiences are talking about in real time. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Mobile 40

Mobile Media Newspapers Local 40