Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 87

Advertising Advertising B2C Retail 87

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. The post How to Make an Email Newsletter That Builds Trust and Drives Leads appeared first on Contently.

How To 145

How To Content Marketing Banking Advertising 145

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

Storytelling 199

Storytelling Reddit Video Creativity 199

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. The modern communicator is not just a great storyteller. They need to understand data: how to organize it, how to read it, how to interpret it. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Trends 464

PRSay

OCTOBER 2, 2017

So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 60

Advertising Advertising B2C Retail 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. The post How to Turn Your Personal Story Into a Compelling Brand appeared first on ReimaginePr.com. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Click Here.

Brand 156

Brand Branding How To Storytelling 156

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? How do you know your content is resonating with your audience? On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Keep Doing What Works.

Brand 126

Brand Branding Storytelling Analytics 126

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. How can you help your audience win, even if it’s a small win?

eBook 219

eBook How To Writing Community 219

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Myth #4: PR is just advertising. PR goes way beyond advertising. How to Combat the Fake News Frenzy in B2B PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 161

Communications Storytelling Film Training 161

Presspage

JANUARY 23, 2024

The communication industry is now also facing the challenge of how to maintain the human touch in a climate that is so heavily tech-driven. The message will reach professionals in the targeted countries via electronic direct mail (EDM) and multimedia advertising, including videos and carousel ads.

Software 78

Software Internal International Digital PR 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget.

Publicity 256

Publicity Brand Branding Storytelling 256

Prohibition

AUGUST 3, 2023

The ‘Spark’ platform is a powerful toolkit, created to allow users to create AR ‘friendly’ content and use it (where appropriate) in social advertising campaigns. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Cision

DECEMBER 28, 2015

How To Win It. Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. According to Paul Holmes in How to Design the Agency of the Future there are several criteria to factor into how to win or become a next-level agency.

How To 120

How To Agency Creativity Pitching 120

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Influencers are also skilled storytellers who know how to connect with their audience on a personal level.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. But how can you tell stories that will still generate leads and drive results? Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Finding a good story is only the beginning.

Conference 137

Conference Film Storytelling System 137

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. This means even paid advertisement needs the hook of a good story. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

ReimaginePR

JULY 25, 2016

Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. But,you can. Everyone is learning and adapting.

Social Media 120

Social Media Technology Pinterest How To 120

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. So the ability to help leaders see the power and importance of strategy in social and how there’s a different strategy when you’re talking brand strategy to influencer strategy to TM ambassador strategy and how all of that is different from personal social use.

Social Media 174

Social Media Media Analytics Data 174

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Lack of Storytelling: Effective marketing often revolves around storytelling. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Shift Communications

DECEMBER 4, 2017

Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. Traditional news media is struggling to survive, hemorrhaging cash. SEO and PR Merge In Some Firms.

Trends 161

Trends Publicity SEO Advertising 161

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients. “I

Banking 199

Banking Marketing Measurement Leadership 199

Cision

MARCH 22, 2017

Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. In this session, the topic of how to create compelling content was discussed, as well as the evolution of branded content. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity. Obviously, content creation and storytelling are sister activities that go hand in hand. So we know how to describe creativity in PR.

Creativity 122

Creativity Communications Storytelling Transportation 122

ImPRessions - Crenshaw Communications

JULY 31, 2017

How to prepare for a media interview. Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. For some, this can mean an intense media training session. Demonstrate thought leadership. .

Interviews 206

Interviews Media Advertising Advertising 206