ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years. Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line.

YouTube 136

YouTube Training Video Survey 136

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? Just think about your inbox for a second.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. According to a 2018 study of PR and communications trends in APAC, digital and social channel growth is at par with or even ahead of the West. 6 percent who said television would rank highly in 2020. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. According to Brain World Magazine , a Pew Research study shows that 83% of U.S. Share Tweet Share. How TV Influences Elections.

Radio 101

Radio Media Television Social Media 101

Cision

APRIL 4, 2016

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used.

Viral 120

Viral Journalism Advertising Advertising 120

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 75

Television Storytelling Groups System 75

PR for Anyone

SEPTEMBER 8, 2022

But, if you are on Facebook or Twitter, you can pin it for a while. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. If, only if, you’re not going to be on all platforms, I know that. Let people, as soon as they come to your site, they’ll see it.

Media 130

Media YouTube Video Interviews 130

Cision

JULY 26, 2016

Seriously, I studied piano at Northwestern University, and one of my first jobs was answering phones at the Ravinia Festival (where the Chicago Symphony plays in the summer). When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. My favorite social media platform is…Facebook.

Writing 120

Writing Engineering Journalism Analytics 120

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Do this with case studies or even real-life testimonials. Start with your origin story.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Transatlantic television became possible. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. Advertising was fabulous at getting our attention, this burst of disruption. Content marketing preceded advertising, when you go back in history, the first ads really were content that was connecting with people around value.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 10) Amy Porterfield. Online Marketing Made Easy. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Do you feel that the practical ideas within situational theory have not been studied, recognised and applied as much as they could have been? Probably not.

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

NOVEMBER 28, 2016

Early campaigning on social media has never seen such intensity, and both candidates churned out content across Twitter, Facebook and Instagram using hashtags such as #ImWithHer and #CrookedHillary. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews.

Social Media 48

Social Media Media Twitter Survey 48

MaccaPR

JUNE 1, 2016

We study target audiences in aggregate and help our clients identify the biggest influencers in the group. The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

PR Conversations

NOVEMBER 27, 2015

My contact and meetings with various Iranian PR pros and pundits at other conferences around the world dates back many years; I’ve also studied Iranian texts and scholarly work on communication. Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law).

Conference 40

Conference Hotels Internal International 40

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. According to a study by Response Media , Gen Z gets its news primarily from Twitter, and almost never from Facebook. Thanks for keeping it Fresh (never frozen) homies.

YouTube 111

YouTube Instagram Ethics Film 111