MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Improve your SEO. Never send out a generic mass email to a list of journalists.

Publicity 100

Publicity Marketing Pitching Google 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

OCTOBER 1, 2020

There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email. Social media platforms are getting more competitive for advertisers with each passing day; however, instead of stepping back, more and more marketers are joining in. Advertising Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. But TikTok grew to 1 billion monthly active users in only four years (it took Facebook ~eight). Like Facebook, closed captions are a necessary feature.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Shift Communications

DECEMBER 4, 2017

Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. SEO and PR Merge In Some Firms. Laggards will quickly reach obsolescence.

Trends 161

Trends Publicity SEO Advertising 161

5W PR

DECEMBER 26, 2019

SEO RANKING. In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. Many respondents said they will be spending more money on ads because of social media restraints, with Facebook and Google among the platforms cited. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. billion people, at 1.591 billion: Note the brown line below: the only region which showed monthly active user growth was Facebook’s European division. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Sword and the Script

JULY 20, 2021

From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Don’t overthink it—a simple website with a few pages (with optimum SEO) is all you need to get started. Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook.

B2B 174

B2B Company Marketing SEO 174

5W PR

JULY 18, 2023

Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Experiment with creative and engaging content formats.

Brand 78

Brand Branding Engineering Analytics 78

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Use that practice to sharpen your skills.

Case Study 224

Case Study Trends Instagram Social Media 224

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. Facebook is the only social profile linked to from their site.)

Analysis 91

Analysis SEO Guidelines Google 91

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth.

Media 100

Media Pinterest LinkedIn Case Study 100

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Create a targeted meta tag.

SEO 102

SEO Film Advertising Advertising 102

The Proactive Report

OCTOBER 12, 2015

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. I think you should start with Medium and Linkedin.

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

SEPTEMBER 17, 2014

Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share. By using paid advertising, you can target a specific audience to boost readership and gain followers. Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

Prohibition

MARCH 2, 2023

Meta takes action to protect young users Meta have announced that Facebook and Instagram are founding members of the ‘Take It Down’ platform – a new platform designed to proactively prevent young people’s intimate images from spreading online. How can you make your assets more visual and appealing.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ . ~ Jason Brown , Principal, PublicCity PR. Social media breakup. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

Brand 100

Brand Branding Advertising Advertising 100

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. Step 5: Distribute Your Content with Paid Advertising. This may sound like a tall order to fill.

Exercises 198

Exercises Google Writing Blogging 198

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

ReimaginePR

JUNE 15, 2020

Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Social Media Marketing: Defining Your Business Goals.

Social Media 177

Social Media Brand Branding Marketing 177

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Small Businesses and SEO: What You Need to Know. Shelly Kramer explains why SEO is often a stumbling block for small businesses, and how to overcome it. How Does A Brand Build Loyalty?

Small Business 75

Small Business Advertising Advertising SEO 75

Contently - Strategy

APRIL 20, 2023

In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. By identifying top-performing content and improving SEO, marketers can increase organic traffic to their sites and achieve their business goals more effectively.

Analytics 78

Analytics Content Marketing SEO Data 78

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. SEO is machine-to-machine communication as well.

Advertising 60

Advertising Advertising SEO Software 60

Stuart Bruce

OCTOBER 6, 2016

The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). Unsurprisingly, Twitter and Facebook remain on top, with 96% and 92% of in-house teams having used those platforms over the past year. banner advertising, SEO etc) (73%) than traditional PR activities (65%).

Training 119

Training Digital PR Media Training Education 119

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. But don’t simply post a link on your Facebook page and expect for it to go viral. Win at SEO. SEO is important, and should be considered carefully. Use Influencer Marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Advertising Age Online. Seo by the Sea. Advertising Week. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. 6 Ways Facebook Branded Content Changes the Influencer Game. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Presspage

NOVEMBER 13, 2017

was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. SEO When we talk about Google, then SEO is definitely a topic that we should address. When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

5W PR

MAY 18, 2018

Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Today, old-fashioned advertisements stick out like a sore thumb. After all, influencer marketing is essentially word-of-mouth advertising.

Instagram 60

Instagram Marketing Advertising Advertising 60