Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. Use social media. Make posts more shareable.

SEO 71

SEO Strategy Guidelines Social Media 71

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. How They Improve SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

SEO 120

SEO Creativity Mobile Journalism 120

Presspage

APRIL 9, 2018

Facebook) on your digital PR strategy The subsequent importance of owned media property and SEO Basics for a search engine optimized newsroom; content and platform You can register now to save your seat. After registration you will receive a confirmation email with your own personal link to attend the webinar.

SEO 79

SEO Engineering Corporate Web 79

5W PR

JULY 8, 2018

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

SEO 60

SEO Trends Strategy How To 60

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. Writing Effective Alt Text For SEO.

SEO 78

SEO Engineering Software Google 78

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. In the United States, however, marketing controls Twitter and Facebook.

SEO 60

SEO Engineering Mobile Pitching 60

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Organizations that rely on a youth audience as a subset of their reach may want to consider a Facebook page or Instagram account dedicated to people under 18.

Advertising 172

Advertising Advertising Instagram SEO 172

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. But TikTok grew to 1 billion monthly active users in only four years (it took Facebook ~eight). Like Facebook, closed captions are a necessary feature.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. UPS vs. USPS,” here’s snapshot of the SEO metrics in the MozBar (you can see our client’s post in the No. 1 position): In short, you’re seeing: Page Authority.

SEO 60

SEO Tools Comparison Google 60

Shift Communications

JANUARY 28, 2016

Let’s see how Facebook closed out 2015. Facebook’s overall growth slowed, quarter over quarter, to just under 3%. billion people, at 1.591 billion: Note the brown line below: the only region which showed monthly active user growth was Facebook’s European division. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. Will every PR professional be versed in everything from domain authority to SEO?” said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . But what are its drawbacks?

Advertising 334

Advertising Advertising B2B SEO 334

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. Facebook is the only social profile linked to from their site.)

Analysis 90

Analysis SEO Guidelines Google 90

Remote PR Jobs

SEPTEMBER 25, 2023

Launching ads on Facebook or Twitter can generate predictable results from a revenue perspective, but the unique nature of these platforms means your ads are usually open to feedback from the audience you target. Improve your SEO. Never send out a generic mass email to a list of journalists. Change the tone.

Publicity 100

Publicity Marketing Pitching Google 100

5W PR

DECEMBER 26, 2019

SEO RANKING. In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. Many respondents said they will be spending more money on ads because of social media restraints, with Facebook and Google among the platforms cited. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

PRSay

JUNE 20, 2019

Focus on SEO. Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. Think of ways that your brand can really own different channels like Instagram TV or long-form Facebook videos.

SEO 146

SEO Content Marketing Video Strategy 146

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Dominance of TikTok SEO. The convenience? Impeccable. You don’t necessarily need your ecommerce site to use these tools.

Social Media 86

Social Media Media Mobile SEO 86

Critical Mention

AUGUST 22, 2019

In fact, top companies like Facebook, Twitter and Instagram all have feeds that display videos on an auto-play function. Enhances SEO. Ultimately, video content is extremely effective for achieving great search engine optimization (SEO) results. Social Media Friendly. Until next time! Critical Mention.

Video 95

Video SEO Engineering Radio 95

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting option͏s, al͏lowing advertisers to reach their ideal audience with precision.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

MAY 7, 2021

SEO is constantly changing and evolving. Ahrefs have designed an “all-in-one SEO toolset” that includes free learning materials and an extensive community and support department. Brands such as Netflix, Adobe, and Facebook use Ahrefs, proving that they are effective and highly knowledgeable about SEO and digital PR.

Digital PR 88

Digital PR Company SEO Newspapers 88

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. A few of these include: Our free Website Grader tool.

Engineering 86

Engineering SEO How To Resources 86

Shift Communications

DECEMBER 4, 2017

SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Laggards will quickly reach obsolescence. Branded Organic Social Media Becomes Meaningless.

Trends 161

Trends Publicity SEO Advertising 161

The Stalwart Blog

MAY 12, 2016

They view Facebook, LinkedIn, Pinterest and other platforms in the same manner as the evening newscast; something that enables them to talk to - not at - a captive audience. This is where an effective social media strategy gets a little Zen-ish. This is where most organizations fail. Those days are gone.

Social Media 60

Social Media SEO Media Pinterest 60

Sword and the Script

JULY 20, 2021

From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Don’t overthink it—a simple website with a few pages (with optimum SEO) is all you need to get started. Typically, B2B audiences are on LinkedIn, but depending on your industry or location they may prefer Facebook.

B2B 172

B2B Company Marketing SEO 172

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth.

Media 100

Media Pinterest LinkedIn Case Study 100

Critical Mention

MAY 17, 2019

Off-page SEO is a crucial piece of your marketing puzzle. If you work in marketing, you probably understand that the majority of B2B customers do at least some of their buying research online, so optimizing your site for SEO is imperative for visitors.

B2B 113

B2B Marketing SEO Mobile 113

PRSay

AUGUST 9, 2019

2011 — Facebook follower numbers seemed to grow on their own. People were actively looking for Facebook pages to “like.” And Facebook actually showed them your posts! I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. They can be great tools that contribute to great outcomes.

Strategy 115

Strategy Newspapers Facebook Google 115

Rock the Status Quo

FEBRUARY 12, 2015

Similar Posts You Might Like: Google+ Emulates Facebook With New Cover Image Submit News Story Here… 3 Crazy Simple Ways to Increase Online PR Using Google Social Media Optimization Tips – SEO for Facebook This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

Google 100

Google Twitter SEO Video 100

5W PR

OCTOBER 1, 2020

There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email. Although some platforms, such as Facebook , have taken some noticeable hits in the recent past, it still continues to be one of the most popular digital marketing platforms. Social Media Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88