NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 78

Measurement Publicity Television Analytics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. Yet why should anyone take a PR person’s view on this?

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. Data for the US market is comparable. As a result, podcasting is underserved by advertising.

Measurement 90

Measurement Analytics Comparison Data 90

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

MARCH 24, 2020

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. Try to use as many placements as possible.

Facebook 62

Facebook Advertising Advertising Social Media 62

Flack's Revenge

DECEMBER 11, 2018

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques. Thanks for participating, Frank! What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Analysis 90

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. by Frank Strong.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR in High Definition

MARCH 21, 2018

Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time.

Advertising 48

Advertising Advertising Tools Privacy 48

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Prohibition

MARCH 24, 2020

Social media advertising is a powerful way to communicate your brands products, key messages and services to a wider audience. Facebook is a platform used by many people and is a great place to start if you’re looking to advertise on social media. Try to use as many placements as possible.

Facebook 48

Facebook Advertising Advertising Social Media 48

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

OCTOBER 1, 2020

The digital marketing leaders are constantly monitoring their companies’ digital performance over time, and have benchmarks in place to see if the strategies are working, and with those benchmarks, they’re also able to compare their strategies with the best industry brands. Advertising Benchmarks. Social Media Benchmarks.

Advertising 88

Advertising Advertising Measurement Facebook 88

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. The launch of LinkedIn Marketing Labs. Facebook overhauls its privacy setting. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

ReimaginePR

JUNE 15, 2020

Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Social media marketing is quite honestly the most powerful marketing strategy any business, in any industry, can use to reach their customer base. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Take Facebook, for instance. Impeccable.

Social Media 86

Social Media Media Mobile SEO 86

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. 4 Internet advertising set to pass television. 5 Seeking social media measurement return on investment.

Publicity 122

Publicity Marketing Healthcare Television 122

Communications Conversations

AUGUST 6, 2015

Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled “Theft, Lies and Facebook video.” The key is how Facebook counts its videos views. Not so in Facebook-land. But Facebook: Just 3 seconds. In particular, native Facebook video.

Facebook 60

Facebook Video Social Media Media 60

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. companies that have web presences in Europe or market products there.

Ethics 249

Ethics Data Privacy Policies 249

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Understand the Problems in Paid Media. Far from it.

Media 230

Media Measurement Advertising Advertising 230

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60