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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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5 brilliant Facebook marketing examples

Awario

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook.

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All About Ads – The Latest Social Media Advertising Updates

Prohibition

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

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How to Get in Magazines

PR for Anyone

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. So how do you get in magazines? How do you know what they’re covering?

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How to Get the Most Out of your Targeting for Social Media Advertising

Prohibition

With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively. How to use custom audiences for social media targeting Custom audiences are another tool you can use when building your campaign.

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Influencer PR: The Rise of De-Influencers & How to Adapt?

Onclusive

This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether. Check out our whitepaper ‘ Social Media the PR Way: Enhance Your Strategy with Social Listening ‘ The post Influencer PR: The Rise of De-Influencers & How to Adapt?

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Unfortunately, those opportunities don’t always result in coverage.

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