Shift Communications

APRIL 27, 2015

If you’re a marketer with a focus on APAC, this is a tidbit worth noting – the APAC revenue engine appears to be stronger for Facebook. That makes Facebook a serious contender in the search engine wars with effectively 17% of Google’s search volume. Facebook wants businesses to pay to be seen. Looking Forward.

Mobile 60

Mobile Facebook YouTube Video 60

ReimaginePR

OCTOBER 10, 2016

And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. YouTube is the second largest search engine on the Internet, second only to Google.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. He gets most of his leads from one source: Google. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen. . I loved it.

Writing 88

Writing Google Pitching Small Business 88

Rock the Status Quo

APRIL 11, 2015

And sadly, this problem is far more common to small businesses and entrepreneurs that don’t have that money, simply because they didn’t seek expertise in selecting their business name. Very long post made short: YOUR BUSINESS NAME MATTERS FAR MORE THAN YOU THINK. ” It’s not always that simple.

SEO 100

SEO Marketing Small Business Google 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 70

Publicity Small Business Advertising Advertising 70

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

AUGUST 16, 2012

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. The company started the tournament with a big Facebook presence, a modest Twitter feed and a small presence on LinkedIn. The local tournament.

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Founding Editor at Marketing Land & Search Engine Land, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search .

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. There are a lot of CMS platforms out there.

Marketing 62

Marketing Technology Data System 62

PR 20/20

JUNE 7, 2018

This levels the playing field for smaller businesses. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. Glassdoor, a job site, listed out 15 of the top AI roles advertised on its site. The list doesn't just include engineers.

Marketing 41

Marketing System Technology Google 41

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

Mindful Marketing

JULY 26, 2019

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’

Ethics 70

Ethics Consumer Reputation Corporate 70

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Consumers and members of the media like to know who they are doing business with. For small businesses, it’s always nice to know who started the company and why.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. “The This underscores the need for a robust digital presence.

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Charles Francis Jenkins, American inventor, engineer, and television pioneer.

Ethics 52

Ethics Communications Print Television 52