Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. This applies to the media also. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. The reality is, if you want to guarantee people see your information in Facebook, and you have not yet built up your community or news-sharing army, the fastest way to do this is through paid advertising options. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). We provide this to clients to share with their internal teams. How to write a press release. Current clients, prospects, media, analysts, influencers, and employees. So the press release is here to stay.

SEO 204

SEO Writing Advertising Advertising 204

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. What do they find credible?

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Employee communication will continue to be a major focus for many CCOs.

Marketing 189

Marketing Content Marketing Data Social Media 189

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions.

Leadership 158

Leadership Automotive Employee Corporate 158

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Doing right by your employees. Doing right by society.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Write with journalistic ideals. Similarly, 72% of U.S.

Government 138

Government Survey Ethics Media 138

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 99

Interviews Publicity Technology Social Media 99

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. It’s worth it! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. What does that mean?

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. International-based all-in-one PR software providers. In September he me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 19) Employees have huge impact on social sharing. 21) The sinking confidence of social advertising metrics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Burrelles Fresh Ideas

OCTOBER 10, 2023

Pay attention to their previous work, the types of stories they write, and their social media presence. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 87

Video Publicity Marketing Analytics 87

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization.

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%.

Resources 77

Resources Creativity Publicity Local 77

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100