PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Don’t forget to include a visual CTA in your blog posts to download the full report. Let your already-interested contacts know that you’ve developed a new, useful download. Or make it more interactive?

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Your content should still aim to engage, entertain, and inform as it promotes or advertises. Here’s an example of what we use to position Docalytics , a feature that helps customers manage and analyze all of their downloadable assets.

Case Study 101

Case Study Marketing Study Content Marketing 101

Stephen Waddington

JANUARY 9, 2019

You can download a copy here. Advertising and public relations help generate demand at the top of the funnel. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. In the meantime, here’s a summary.

B2B 60

B2B Report Case Study Infographics 60

Sword and the Script

SEPTEMBER 14, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Ogilvy , a large PR and advertising firm announced its sixth annual 2019 Global Media Influence Survey at Cannes in June. Original research has the most appeal. “39%

Survey 75

Survey Media Relations Report Media 75

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. It provides users with an easy-to-use platform to edit images, create graphics, and manipulate photos directly in a web browser without requiring software downloads. The interface is also very user-friendly and intuitive.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. It provides users with an easy-to-use platform to edit images, create graphics, and manipulate photos directly in a web browser without requiring software downloads. The interface is also very user-friendly and intuitive.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

APRIL 10, 2019

Look for opportunities to embed downloadable content, insert strategic (not too annoying) pop ups, or guide through the content itself to a conversion. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

Beyond PR

APRIL 19, 2016

Paid Advertising: As the social media manager at PR Newswire, I am always monitoring what topics our audience finds interesting. This enables us to make informed decisions about the content we want to amplify with our paid advertising strategy and allows us to make a decision based on data rather than a gut feeling.

Social Media 40

Social Media Marketing Media Nonprofit 40

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. P.S. Here''s our top 10 list as a downloadable PowerPoint presentation on SlideShare: 2014 Year In Review: Your Favorite MaccaPR Blog Posts from. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. registrations, subscriptions and downloads) and these sessions lasted 33% longer. Conversions / registrations / downloads: 33%. Email open rates: 52%.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Cision

NOVEMBER 27, 2015

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Single words like “Download” or “Register” work well, but in general try avoid CTAs that are longer than five words. Turn a tip sheet into an infographic by visualizing data found within it. Test paid ad channels. How will it help them?

Strategy 120

Strategy How To Data Infographics 120

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: [link]. If your only goal is to promote yourself, buy an ad. Let me know in the comments!

Writing 118

Writing Newspapers Report Data 118

ReimaginePR

AUGUST 29, 2016

We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Facebook definitely skews towards advertising. But, the good news is that advertising on Facebook is amazing. Don’t forget to download this handy social media marketing checklist. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 75

Measurement How To B2C Infographics 75

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. You can download the full infographic of the 15 skills here. – changing, and what are the implications for practitioners who want to stay relevant? 34% of companies say they can’t find people with the right digital skill.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And when you get set up, don’t simply advertise your services. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: [link]. Do you have any to add?

Web 40

Web Pitching Local Report 40

Buzzstream

AUGUST 13, 2018

For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”. If the page you’ve clicked on is clearly a paid advertisement in the guise of authentic content, that’s not a good target. Advertisement.

Google 117

Google Measurement Advertising Advertising 117

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Piktochart : PIktochart is an online infographics tool. If you download the plugin it will even edit your emails prior to sending them.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

Instagram only allows links in a post when it’s a paid advertisement. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Remember that you cannot link from individual posts, only from your bio.

Social Media 40

Social Media Pinterest Media Marketing 40