Measuring PR success in terms of quantity and quality
Presspage
NOVEMBER 6, 2017
Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Number of pageviews for publication on own website.
Let's personalize your content