Prohibition

OCTOBER 5, 2023

Instagram introduces broadcast channels Instagram users across the UK have noticed the introduction of Instagram ‘broadcast channels’ following a flurry of notifications as creators rush to hop onto the feature. Planning for 2024 already? These channels allow creators to send direct messages to their followers.

Instagram 62

Instagram Social Media Facebook Media 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. Polls to gauge where followers stand on industry trends or common obstacles. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. What are Instagram reels? It’s an opportunity to show off your creativity.

Instagram 62

Instagram Social Media Fashion Media 62

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Billboards, people, advertisements, your friend, your boss.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. IAB NewFronts /PlayFronts.

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

Contently - Strategy

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Prohibition

OCTOBER 25, 2023

Here’s the latest: Instagram’s AI stickers Instagram has released its latest AI feature, allowing users to create AI stickers with a simple written prompt – an AI process we are all becoming more familiar with. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. You’ll need to embrace the trends of tomorrow to stay ahead in the game. This was a winner last year and it’s still here, the “visual” trend.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. However, make sure that the trends align with your brand and maintain a level of authenticity. Additionally, consider the length of your videos.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. Enter the micro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Future trends in marketing and PR. Instagram [link]. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Super confused right off the bat.

Social Media 174

Social Media Media Analytics Data 174

Cision

OCTOBER 10, 2017

It’s also a good idea to employ media-monitoring practices to keep tabs on current trends. The growing trend of companies using earned media tactics to do this is a testament to the level of success user-generated distribution can achieve. . Check out this recent Instagram ad from Militza Yovanka. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

PRSay

MAY 10, 2018

First off, we wanted to know if the big trend in spending was having a trickle-down effect in how influencers were being paid. Furthering the trend in solely social influencer campaigns, 80 percent of influencers report an increase in requests for platform-specific campaigns. Guidelines plus creative freedom.

Brand 127

Brand Branding Guidelines Creativity 127

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Barbara Rozgonyi on Instagram.

Financial 52

Financial Social Media Banking Media 52

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. percent engagement per post compared to.07 Hashtags.

Instagram 158

Instagram Publicity How To Social Media 158

Prohibition

FEBRUARY 2, 2023

Confused as to why your Instagram campaigns don’t convert? We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. We hear you. The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." What is the biggest trend right now? - He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

Meeting 98

Meeting Advertising Advertising Agency 98

Solo PR Pro

MARCH 29, 2022

The regular replenishing of our minds, keeping up with industry trends, and learning new skills is essential to the success of our business. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. d) Online newsrooms still matter. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Social influencers stay on top of emerging social trends and come up with unique ways to create relevant content for their followers. Intentional Content.

Tourism 157

Tourism YouTube Radio Social Media 157

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. A number of fascinating trends emerged: A return to business as usual…(just be patient). User generated content is not a new trend but the way brands use it is becoming more sophisticated.

Social Media 62

Social Media Trends Consumer Video 62

Critical Mention

SEPTEMBER 13, 2018

For example, Instagram influencers with millions of followers are paid to promote products. YouTube is also incredibly vital to advertising. One emerging trend that we’re already beginning to see is chatbots. Today, its core remains with celebrities as the faces of major brands.

Technology 73

Technology Print YouTube Financial 73

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. A number of fascinating trends emerged: A return to business as usual…(just be patient). User generated content is not a new trend but the way brands use it is becoming more sophisticated.

Trends 62

Trends Social Media Consumer Video 62

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. there’s no limit to how creative you can be.

B2B 120

B2B B2C Facebook Storytelling 120

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” That’s the cost (above) for an Instagram influencer with 7M+ followers to make a sponsored post. Myth #3: Influencer marketing > traditional brand advertising. To develop their own creative.

Writing 60

Writing Marketing YouTube Creativity 60

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. So how can your brand keep up? Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120