Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media
Cision
MAY 25, 2017
If advertising as we know it is truly dead, what’s next for paid, earned & owned media? While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. His advice to content marketers was to focus on authenticity above all else.
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