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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 110
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How Video Marketing Is Reshaping Content Strategies

Contently - Strategy

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Ask users to keep it short and simple.

Video 89
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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop. So, in this article, I’ll explore five meaningful implementations of specific design elements in explainer videos that can be the key to pushing (and crushing) your brand permanence goals!

Video 87
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The answer lies in understanding the evolved traveler.

Travel 78
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What is content marketing and how can it help your business?

Prohibition

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. What are the different types of content marketing? Social media content. But social content may resonate more with a younger audience.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. Branded Content Creators Note Important Facebook Changes.

Trends 319
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Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

Cision

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here.

Video 231