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What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The pandemic heightened the value of videos as more home-bound consumers […]. appeared first on.

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A brief guide to short-form video for brands

NewsWhip

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see.

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The Future Of Video On Social Media: Five Predictions You Should Look Out For

Prohibition

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Ensuring Ethical Advertising

Mindful Marketing

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

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How Video Marketing Is Reshaping Content Strategies

Contently - Strategy

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

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