PRSay

MAY 13, 2022

Rob Culp, Fellow PRSA , is the professional director of the graduate PR and advertising program at DePaul University in Chicago. Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. Don’t give up if you’ve been focusing on large agencies or major corporations.

Nonprofit 147

Nonprofit Internal International Corporate 147

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. million (USD) up 9.5%

Internal 147

Internal International Tools Software 147

5W PR

AUGUST 12, 2019

Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization.

Corporate 68

Corporate Reputation Marketing Employee 68

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. It might sound odd coming from a tech company like us, but often we actually argue in favour of less tech and more contact.’ The company was founded with a mission to revolutionise online newsrooms.

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table. Fast execution.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Companies like Bayer, HP, J.P. Advertising Week. IAB NewFronts /PlayFronts.

Conference 156

Conference Privacy Advertising Advertising 156

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 59

Radio Pinterest Television Government 59

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

MARCH 14, 2022

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Invite your new employees and interns into the board room. Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. Bring in young voices.

Creativity 152

Creativity Employee Survey Internal 152

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. ” In other words, for larger agency networks and holding companies, growth is far more sluggish than within substantial midsize firms. They’re likely to be open to working with early-stage companies as well. But what does that really signify?

Agency 259

Agency Creativity Internal International 259

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. The answers to a question about what is important to companies when it comes to engaging agencies is also telling.

Agency 223

Agency Survey SEO Social Media 223

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Improve internal communications. Corporate Communication as a Discipline. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 166

Crisis Ethics Publicity Marketing 166

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 12) “Internal communications is as important as external.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 74

Corporate Communications Survey Employee 74

Bianchi Biz Blog

MARCH 3, 2022

First off, you don’t have in-house marketing, advertising, PR or social capacity because it’s cheaper … but because it’s better. Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. Depth of knowledge about the industry that matches your staff’s depth of company knowledge.

Agency 88

Agency B2B Internal International 88

Cision

APRIL 2, 2015

Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. This is a messaging filter.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Broader remit, more engagement across the company.”. Additional duties.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Occasionally a company will feel that once the team is in place, their job recedes into the background, and the PR agency will work their magic without too much input. Be an internal champion.

Agency 223

Agency How To Construction Advertising 223

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners.

Brand 88

Brand Branding Survey Study 88

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Nike was making a corporate statement about its spokesperson’s stand on racial justice. But what it probably portends is that we’ve entered a period of “woke” advertising.

Advertising 236

Advertising Advertising Video Ethics 236

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” When a company initiative is described as a “PR move,” it’s usually not positive.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. This company makes the key cards that many corporations use to give employees office access.

Journalism 127

Journalism Media Relations Report Media 127

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Solo PR Pro

SEPTEMBER 22, 2015

The topic of interns versus assistants is the topic of discussion. Dictionary.com defines an intern as: “A person who works as an apprentice or trainee in an occupation or profession to gain practical experience, and sometimes also to satisfy legal or other requirements for being licensed or accepted professionally.”.

Internal 40

Internal International Telecommunications Tourism 40

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Put your audience first.

Government 138

Government Survey Ethics Media 138

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content. It was later acquired by a holdings company called West.

Software 126

Software Analytics Technology Video 126

Business Wire

JANUARY 19, 2017

This trust and innovation have made Business Wire the launching pad for turning company news releases into credible breaking news. Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners.

Survey 87

Survey Measurement Employee Retail 87

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52