Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Top challenges facing journalism. Top challenges facing PR.

Survey 155

Survey Software B2B Pitching 155

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 175

Newspapers Industry Print Journalism 175

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Advertising is a distant third. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 99

Survey Industry Leadership Study 99

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months.

Meeting 74

Meeting Automotive Engineering Journalism 74

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

Automotive 93

Automotive Meeting Report Media 93

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 28, 2018

As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services.

Technology 67

Technology Advertising Advertising Community 67

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. Or when they saw you on the noon news.

How To 120

How To Software Analytics Google 120

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

Cision

JULY 26, 2016

Nowadays, a campaign can only be successful if it’s integrated, where all channels of communication support each other. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. While journalism continues to shrink, PR will continue to grow.

Writing 120

Writing Engineering Journalism Analytics 120

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Direct advertising. Government relations. Integrated Marketing Communications (IMC). Internal communications. Investor relations. Journalism. Media buying. Media relations. Event planning. Fundraising. Market research.

Public Affairs 40

Public Affairs Internal International Community 40

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022. Some programs prefer Accreditation in Public Relations. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 69

Automotive Technology Engineering Trade Shows 69

Bianchi Biz Blog

NOVEMBER 2, 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. How long have you been in journalism and how did you get started?

Meeting 57

Meeting Mobile Automotive Transportation 57

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. (written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

Solo PR Pro

AUGUST 2, 2016

So, when Greg Brooks kicked off a discussion in the Solo PR Pro Member community, we asked members if we could share the answers publicly so that others could benefit from their wisdom. I tell people the most effective communications are always inside out. Media relations is a conundrum.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

So, when Greg Brooks kicked off a discussion in the Solo PR Pro Member community, we asked members if we could share the answers publicly so that others could benefit from their wisdom. I tell people the most effective communications are always inside out. Media relations is a conundrum.

Industry 40

Industry Trends Customer Service Internal 40

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Media Relations is Hard and Getting Harder.

Survey 105

Survey Media Relations Corporate Communications 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

JULY 24, 2018

You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision acquires Gorkana , a UK-based provider of media intelligence and news. 4) October 22, 2014: Gorkana.

Technology 13

Technology Software Company Marketing 13

NewsWhip

APRIL 28, 2021

Communications methods & measurement standards. The intersection of media relations, social media, & content creation. Does that mean media relations, influencer management, all blend together as a discipline in your work now, Kirsty? Okay, it needs to be media relations still.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&#

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “I share to be part of a community. “Impartiality is important to me, so I’ve chosen not to have advertising. “How? “Writing makes me aware. .

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Well in more than 25 years of practising professional public relations I’ve never once been in control and I’ve never met an honest PR person who was. Advertising and marketing people might have used to have control.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148