Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. Comment: A brand is a promise.

Financial 145

Financial Marketing Survey B2B 145

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Mindful Marketing

DECEMBER 18, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. ” Unfortunately, that’s the image that many people now associate with the luxury brand Balenciaga.

Advertising 87

Advertising Advertising Ethics Fashion 87

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. But it is still you sharing information with your audience, and they know it.

Advertising 195

Advertising Advertising Marketing How To 195

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement.

Advertising 177

Advertising Advertising Instagram SEO 177

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. Many brands see an opening.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

MAY 4, 2020

Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. Then why bother putting money into advertising, […].

Energy 110

Energy Company Brand Branding 110

Axia PR

FEBRUARY 7, 2023

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities , such as driving or working.

Radio 62

Radio Advertising Advertising Company 62

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 174

B2B Company Marketing SEO 174

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Privacy 170

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. A B2B tech company should submit for in categories wherever their excellence lies.

B2B 295

B2B Industry Company Case Study 295

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Moms Rule Maria Bailey’s personal and professional lives intersected, and this shaped her trajectory into niche marketing for moms.

Marketing 130

Marketing Consumer Advertising Advertising 130

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it.

Advertising 62

Advertising Advertising Social Media Brand 62

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. It’s about creating a unique space that the brand occupies in the hearts and minds of its target audience. What is a brand positioning statement?

Brand 78

Brand Branding Marketing Ethics 78

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most large companies, this update shouldn’t cause too many problems.

Advertising 62

Advertising Advertising Twitter B2C 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible.

Advertising 104

Advertising Advertising Writing Product Launch 104

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. As a veteran of the marketing industry, Akeroyd argues that it is all about attribution.

Advertising 272

Advertising Advertising Storytelling Media 272

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Agility PR Solutions

AUGUST 26, 2020

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions. The findings have been […].

Advertising 78

Advertising Advertising Consumer Brand 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Brand purpose has real purpose. Purpose and values-based communications will become an essential part of the marketing toolbox. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Since then, many companies have tried to inject more substance into their pandemic responses.

Brand 284

Brand Branding Small Business Retail 284

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. So, how are companies utilizing this new strategy? Data backs it up.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

MAY 17, 2016

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits.

Brand 195

Brand Branding Marketing Advertising 195

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Company 267

Company How To Employee Customer Service 267