5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices.

Corporate 120

Corporate Communications Consumer Community 120

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. What’s the different between brand and personal B2B social media activity?

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. The opportunity cost.

Comparison 296

Comparison Advertising Advertising Reputation 296

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Company 267

Company How To Employee Customer Service 267

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Some were management failures, while others were about corporate values or behavior. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Companies like Bayer, HP, J.P.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table. Honest counsel.

Agency 421

Agency Creativity Advertising Advertising 421

Reputation Us

OCTOBER 16, 2023

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality.

Reputation 167

Reputation Consumer Report Ethics 167

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. Those important corporate functions have somewhat lagged the digital transformation that has improved virtually every other corporate function.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company.

Marketing 195

Marketing How To Measurement Advertising 195

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. It might sound odd coming from a tech company like us, but often we actually argue in favour of less tech and more contact.’

Software 78

Software Internal International Digital PR 78

PRSay

MAY 13, 2022

Rob Culp, Fellow PRSA , is the professional director of the graduate PR and advertising program at DePaul University in Chicago. Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. Don’t give up if you’ve been focusing on large agencies or major corporations.

Nonprofit 147

Nonprofit Internal International Corporate 147

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Advertising and PR work better when they are working together.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. but I’m stuck with you.”.

Advertising 60

Advertising Advertising Social Media Twitter 60

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Axia PR

JANUARY 6, 2021

Earned media coverage should be important to your company. As a PR firm, this is something our team does daily for companies. The dirty little secret that no one in corporate america – no one in your company – wants to talk about is how much corporate marketers hate pitching to the media.

Pitching 100

Pitching Marketing Media Corporate 100

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Agility PR Solutions

AUGUST 23, 2021

Like most other livestreaming services, Twitch also offers its users advertising options where brands and corporations can promote their products or services. Twitch has traditional ad placements for the platform, such as banners and pre-roll videos, and companies can also partner with influencers on the platform.

Marketing 78

Marketing Advertising Advertising Corporate 78

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. We saw the Coca-Cola company air a Super Bowl ad featuring a stream of attractive multiethnic individuals set against “America the Beautiful,” sung in various languages.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Most companies stop talking after the crisis,” Frizzell says. Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120