Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. Twitter’s stingy four) and videos of up to five minutes each.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Shift Communications

APRIL 13, 2022

Brands today are built on social. Here, we review Twitter and LinkedIn marketing strategy. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries! Find us on

Instagram 130

Instagram YouTube LinkedIn Advertising 130

PR for Anyone

JULY 4, 2023

She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries! Find us on

Instagram 130

Instagram YouTube LinkedIn Advertising 130

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

OCTOBER 7, 2022

Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. Twitter introduces two video updates. Twitter have introduced two updates related to video viewing on the platform, including an immersive video player and a video carousel on their Explore page.

Instagram 62

Instagram Social Media Video Twitter 62

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Prohibition

OCTOBER 31, 2022

Facebook groups are having a major update as per the announcement at the sixth edition of the Facebook Communities Summit. These updates aim to help users better connect with communities and facilitate better content sharing, as Facebook has always been a connected, community platform.

Instagram 62

Instagram Social Media Twitter Media 62

Shift Communications

JANUARY 25, 2023

.” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. Twitter Spaces are relatively new. It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far.

Brand 113

Brand Branding LinkedIn Twitter 113

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

APRIL 10, 2023

Twitter is overflowing with posts of angry boycotters pouring out, running over, and even shooting up Bud Light cans in protest. In this case, it seems anger is being channeled into hurting Bud Light sales and/or forcing the brand to end the Mulvaney partnership. So, avoiding all A-B brands might take some homework by the boycotters.

Policies 170

Policies Community Video Brand 170

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page. The most useful mechanic if you have a branded Facebook page is promoted content. They are actively searching for information.

Google 91

Google LinkedIn Facebook Twitter 91

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Most have huge advertising and marketing clout.

Corporate 338

Corporate Policies Groups Public Affairs 338

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. They also foster a sense of community and inspire others to embark on their own journeys. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising.

Tourism 88

Tourism Social Media Travel Marketing 88

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. Branded hashtags drive discovery. Branded lenses jump on trends.

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

NOVEMBER 17, 2015

When brands first arrived on Facebook and organic reach was high, we spent a huge amount of time and effort on community engagement and interaction,” he wrote. That neatly summarizes the challenges facing Twitter as it looks towards 2016. As an active user of both the paid and organic features on Twitter, I’m not sure it will.

Twitter 60

Twitter Advertising Advertising LinkedIn 60

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. Brands use UGC to engage audiences and boost online presence. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign.

Consumer 88

Consumer Video Social Media Community 88

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. largely centers around advertising. The context in which your content appears can impact brand safety.

Media 102

Media Advertising Advertising Print 102

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. They are a service business.

Community 93

Community Facebook How To Web 93

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Flack's Revenge

DECEMBER 12, 2018

The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands. Not to say that there’s no role for brands on social media. But I think it is getting more and more intrusive for brands to try to take part in the conversation.

Instagram 214

Instagram B2C YouTube Facebook 214

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. For companies entering new markets, having access to a global network of PR professionals can facilitate smoother market entry and brand establishment.

Publicity 103

Publicity Internal International Resources 103

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Prohibition

AUGUST 25, 2022

Should this be rolled out globally, there will be a significant impact on the micro-influencer space which brands will need to consider, as this group will effectively be able to work more independently. Twitter trials status updates. Top 3 Brands Utilising Virtual Influencer Marketing. Facebook attempts to keep up with TikTok.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Sword and the Script

JUNE 6, 2023

According to the press release : “Customers can now customize the PRophet platform to their own specifications and go to market with a unique and differentiated agency-branded platform that combines their own unique value proposition alongside the powerful capabilities of PRophet’s predictive and generative AI capabilities.”

Survey 144

Survey Software B2B Pitching 144

Rock the Status Quo

JANUARY 1, 2015

It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities.

Brand 100

Brand Branding YouTube Social Media 100

Prohibition

MARCH 2, 2023

Twitter Community Notes alerts Twitter has implemented a new alert within its Community Notes feature – alerting users that have previously engaged with a tweet when a new note is attached. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Instagram Social Media Media 62