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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

Community 206
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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

Twitter 235
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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice.

Ethics 263
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What Elon Musk’s Twitter Acquisition Means for Communications

Shift Communications

All eyes are on Twitter and Elon Musk. Is Twitter dying? We’ve admittedly seen some of Twitter’s impact for brands diminish. We’ve admittedly seen some of Twitter’s impact for brands diminish. Still, he spent $44 billion on Twitter, with plans to “unlock its extraordinary potential.” Advertising landscape changes.

Twitter 88
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Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. Using Twitter makes me smarter.

Twitter 208
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 152