PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 87

Survey Measurement Employee Retail 87

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 140

Survey Measurement System Education 140

5W PR

OCTOBER 20, 2023

This includes diverse models, actors, and real customers in the advertisements. Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. The post What is Cultural Marketing?

Strategy 78

Strategy Marketing Local Groups 78

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong. Or near-zero.

Mobile 60

Mobile Survey Marketing B2B 60

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals. Measuring the Impact of PR Stunts The true success of a PR stunt is gauged by its measurable outcomes.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. The 2016 salary survey by PR Week was a big hit.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 121

Resources Publicity Reddit Interviews 121

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Measured on clicks, quick hits.” Next year, when we conduct that same survey, I bet the results will look similar. Advertising spends big money to rent out someone’s else’s audience. Fewer journalists, more PR people.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Pressure on measurement. Additional duties.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

PRSay

DECEMBER 28, 2021

Know how to measure the success of your campaign. Maybe your website already features a blog, or a couple social media channels with original content. Even a simple one-question survey can catalyze your workflow. These surveys automate the task of collecting essential user data with a couple of clicks.

Marketing 210

Marketing Apparel Data Software 210

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Konnect Agency

OCTOBER 25, 2023

To ensure your campaigns stand out above the noise, it’s essential to get prepared for the upcoming holiday advertising season by defining objectives, developing compelling ads, and budgeting and timing campaigns effectively. When setting objectives, make them specific, measurable, achievable, and relevant.

Advertising 64

Advertising Advertising Creativity Analytics 64

Sword and the Script

AUGUST 30, 2022

This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I agree, but only because native advertising tricks readers into thinking its bona fide coverage. This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. This the PR space.

Publicity 86

Publicity Survey Enterprise Pitching 86

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. Quizzes, surveys and assessments also help to generate leads and gather a clearer picture of the target audience for future customization efforts. As always, measure the brand’s conversion rate with industry averages and be prepared to adjust, where needed.

SEO 88

SEO Consumer Education Course 88

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. It also merits pointing out, these are early measurements; perhaps the results improve with time.

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

NOVEMBER 11, 2016

or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage. In the near future, I do see an increase in measurement, metrics, and quantifying value. Simply: do they work?

Communications 253

Communications Data Local Survey 253

Stuart Bruce

OCTOBER 6, 2016

This could simply represent the make-up of the survey base rather than anything more significant. I’d like to think PR was responsible for this much digital and social activity, but in reality I think in organisations not represented in the survey then more will be done by marketing. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. The company survey 600 marketers globally to produce the report. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

5W PR

NOVEMBER 14, 2018

While social media has changed the landscape of PR with its impressive capabilities, the question now arises – how do we measure your digital efforts to understand ROI ? Here are some social media KPI every PR professional should be measuring: Followers. This is the simplest way to measure your reach. Likes/Comments.

Media 60

Media Measurement Social Media Survey 60

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. But that’s a talent supply issue for a different blog post.

Agency 95

Agency Trends Marketing Survey 95

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. All helpful in measuring the true influence and effectiveness of an influencer. Here’s how. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

NOVEMBER 11, 2017

Indeed, the pendulum seems to have swung that way according to survey data reviewed by Marketing Charts: B2B Marketers Shift Priorities From Generating Leads to Converting Them. Interestingly, a review of the full survey also shows 59% of respondents believe their budget will increase over the next year.

Study 65

Study Marketing B2B Apparel 65

PR Conversations

DECEMBER 11, 2014

For example, if undertaking a national survey in Canada (population 35 million), one needs precisely 384 respondents in order to achieve a 95 per cent confidence level and confidence interval of +/- 5 per cent (see, Determining sample size: How to ensure you get the correct sample size ). Core elements needed: a statement of purpose.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Sword and the Script

SEPTEMBER 10, 2016

It’s hard to measure but there’s negative consequences for not doing it.”. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. There are, it seems, two ideological camps: “can’t measure” and “measure everything.”

Marketing 60

Marketing Measurement B2B Content Marketing 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. PR is a social science. Happy New Year.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. That’s a form of advertising called retargeting and Cision is bringing this to PR. What sort of data?

Internal 64

Internal International Data Media 64

Shift Communications

SEPTEMBER 14, 2016

These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results. As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies.

Strategy 60

Strategy Marketing Data Content Marketing 60