Shift Communications

SEPTEMBER 17, 2014

Content creation can be one of the hardest things to plan when you first begin blogging. It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Use this information to cater your posts and content to your audience. Marketing Coordinator.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Publishers’ have struggled for a business model in the digital age where most marketing money flows to just a handful companies. In other words, the stories he writes must appeal to as many people as possible.

Journalism 64

Journalism Brand Branding Advertising 64

Deirdre Breakenridge

NOVEMBER 16, 2016

Is it all one in the same now that marketing and PR are more interwoven? The fact that marketers and advertisers have long been able to prove their work’s value with heavy-hitting quantitative data, metrics such as direct sales, means that it’s been somewhat easier for them to get a seat at the decision-making table.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Why Content Marketing and Public Relations Need Each Other.

Study 139

Study Media Relations Media Measurement 139

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

JANUARY 3, 2023

Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways. Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

NOVEMBER 13, 2019

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? What is Native Advertising? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

PR 20/20

JULY 25, 2017

Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. In some cases, AI solutions may even be configured to automatically write reports from other systems as well, such as Narrative Science’s integration with Tableau. Improve Content Marketing.

Marketing 41

Marketing System Analysis Analytics 41

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. Write content. Writing content takes a ton of time. Why not get someone else to do it for you, while your team strategizes how to activate and promote the content?

Marketing 42

Marketing Analytics Analysis Technology 42

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). likes to say.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

MAY 13, 2017

Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. Isn’t that sort of like buying an advertisement with an ego? And that’s the theme for this week’s Unscripted Marketing links [UML].

Strategy 76

Strategy Marketing Measurement B2B 76

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. Last year an advertising spot during the Super Bowl cost $5 million. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 6) Can you Profit Directly from Content Marketing?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Critical Mention

DECEMBER 6, 2019

Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts. Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages.

Strategy 83

Strategy Communications Marketing Social Media 83

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Step forward one of the most useful papers you’ll read this year ‘The DNA behind the world’s most successful content’. Where is your paid content? The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? Provide actionable insights, tips and thought-provoking analysis.

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). If you enjoyed this post, you might also like: Martech is NOT Marketing; Long Live Marketing. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. You can’t expect your content program to thrive if one person is doing all the work. Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis.

Content Marketing 103

Content Marketing Print Analysis Data 103

Burrelles Fresh Ideas

OCTOBER 10, 2023

Pay attention to their previous work, the types of stories they write, and their social media presence. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Contact us to learn more or to request a live demonstration.

Video 87

Video Publicity Marketing Analytics 87

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MAY 28, 2016

There are of course templates for analysis, continuous efforts to improve and variables marketers can’t control. The audience, or the people formerly known as the audience , is getting a vote in marketing like never before. Most PR firms are good at either media relations or content marketing, but rarely both.

Marketing 61

Marketing Social Media Content Marketing Writing 61