Shift Communications

APRIL 26, 2022

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. All eyes are on Twitter and Elon Musk. Is Twitter dying? We’ve admittedly seen some of Twitter’s impact for brands diminish. Advertising landscape changes. Brand safety & misinformation vigilance.

Twitter 88

Twitter Communications Advertising Advertising 88

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

Prohibition

JULY 7, 2022

Twitter moves towards long-form content. The increased character limit for tweets from 140 to 280 was monumental for Twitter, with users able to exercise more freedom. Now, Twitter is looking into longer-form content through ‘Twitter notes’, enabling users to create and publish articles on the platform.

Instagram 118

Instagram Video Twitter Facebook 118

Prohibition

APRIL 12, 2022

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes.

Advertising 62

Advertising Advertising Social Media Brand 62

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising .

Small Business 71

Small Business Advertising Advertising Social Media 71

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Follow Bryan on Twitter: @bryanpedersen. That it’s not that advertising is declining, it’s just that consumers are changing.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s.

Instagram 62

Instagram Social Media Twitter Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 87

Twitter Social Media Media Analysis 87

Cision

MARCH 30, 2015

Well, Twitter has just teamed up with Foursquare to tag locations in tweets. Consider this: the detailed location database and massive consumer data it offers, along with Twitter’s built-in user group, may make it the #1 social media geolocation tool across networks. Twitter (@twitter) March 23, 2015. Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands.

Social Media 52

Social Media Agency Media Mobile 52

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For sure, Twitter is not the real world. For example, bring your PR and customer service teams into the advertising planning process. Talk to Us !

Advertising 60

Advertising Advertising Social Media Twitter 60

Prohibition

OCTOBER 7, 2022

Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. Twitter introduces two video updates. Twitter have introduced two updates related to video viewing on the platform, including an immersive video player and a video carousel on their Explore page.

Instagram 62

Instagram Social Media Video Twitter 62

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Shift Communications

FEBRUARY 9, 2018

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. One question answered during the earnings call about membership numbers is that Twitter has been more stringent about removing bots and spam from its service. Audience Growth.

Twitter 74

Twitter Conference Advertising Advertising 74

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. Each episode features a PR pro from a known agency. Check out our list of top advertising and retail podcasts too! On the Media.

Sports 332

Sports Radio Retail Advertising 332

PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 127

Trends Pitching Twitter Nonprofit 127

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter is still the best choice for major events, conferences, and the news of the day.

Twitter 84

Twitter Mobile Conference Analytics 84

Ronn Torossian

JUNE 8, 2021

The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […]. In April of last year, Burger King announced a new ad campaign for its first plant-based burger.

Crisis 195

Crisis Communications Advertising Advertising 195

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

5W PR

APRIL 29, 2024

Platforms like Twitter have become their go-to for industry news, expert perspectives, and potential sources. Promoting customer testimonials, positive social interactions and user-generated content can establish trust and credibility for the brand in ways traditional advertising can’t touch.

B2B 78

B2B Social Media Media Community 78

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day.

Advertising 62

Advertising Advertising Print YouTube 62

Shift Communications

JULY 29, 2015

The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users. Mobile growth mirrors the overall user base: Mobile users continue to comprise 80% of Twitter’s audience. Should marketers be concerned with Twitter’s lack of growth?

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

APRIL 29, 2015

Twitter grew quarter over quarter by approximately 5% to 308 million monthly active users. Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4.

Twitter 60

Twitter Advertising Advertising B2C 60

Shift Communications

OCTOBER 28, 2015

Should marketers and communicators who rely on Twitter be concerned? It’s too early to tell, but the ouster of former CEO Dick Costolo and re-engagement of founder Jack Dorsey may help Twitter find a path back to user growth. The more effective Twitter is at advertising, the more ad revenue it collects. Ad Revenue.

Twitter 60

Twitter Analytics Comparison Mobile 60

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. TikTok and WPP announced global agency partnership. Twitter acquired newsletter platform Revue. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Brandwatch renews with Twitter. And now onward with this month’s PR tech sum 1.

Survey 146

Survey Software B2B Pitching 146

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Shift Communications

FEBRUARY 11, 2016

Twitter lost more users than it gained. Should marketers and communicators who rely on Twitter be concerned? Twitter passed the all-important $2 revenue per user, shown by the blue line: Average revenue per user is an important metric for effective apples-to-apples comparison to other social networks’ business models.

Twitter 60

Twitter Social Media Analytics Mobile 60

PRSay

MAY 8, 2020

The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Advertisers are flocking to bigger names like Google and Facebook, which may permanently change the news landscape. Connect with Lisa on Twitter: @LisaArledge.

Skype 198

Skype Media Interviews Advertising 198

Shift Communications

FEBRUARY 6, 2015

Twitter released its Q4 results, and the bird’s flown into rough skies. per user: With numbers like that, why would we say that Twitter’s numbers are in trouble? Twitter’s slowed growth in user acquisition is something CEO Dick Costolo attributed partly to trolling and bullying. What’s in store for Twitter?

Twitter 60

Twitter Mobile Video Advertising 60