Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. For more updates, make sure to subscribe!

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

Prohibition

OCTOBER 25, 2023

Logging into LinkedIn on a mobile device At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

FEBRUARY 13, 2024

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. This is a great update for B2B marketers who can now benefit from a more direct link to in-app engagement and lead generation options.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

JULY 14, 2023

For more interesting articles from us check out these posts: At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Brand 116

Brand Branding Social Media B2C 116

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. By offering a solution to this problem, an agency may be able to gain a new customer.

Consumer 60

Consumer B2C Brand Branding 60

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

MAY 22, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed!

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

OCTOBER 5, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. This insight will be invaluable in helping spot potential clients, and competitors.

Instagram 62

Instagram Social Media Facebook Media 62

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. If I‘m a B2C brand, I am still investing somewhat in Facebook.

How To 159

How To Facebook Social Media Advertising 159

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. This is since an influencer endorsing a product or service carries far more weight than traditional brand advertising.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

Strategy 71

Strategy Brand Branding B2C 71

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. What remains?

B2C 120

B2C Measurement Video B2B 120

Prohibition

SEPTEMBER 30, 2023

The Rise of UGC and Video Content In an age of digital transformation, it’s no longer about fancy, airbrushed TV advertisements and polished brand messaging. It’s about real people and real experiences. Get in touch today to find out how we could help you.

B2C 62

B2C Video Social Media B2B 62

Prohibition

JUNE 20, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Social Media 62

Social Media Media Instagram B2C 62

Prohibition

JANUARY 6, 2023

Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Drive Sales.

Video 62

Video Strategy SEO Engineering 62

Prohibition

MARCH 4, 2021

This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements. Therefore, the Advertising Standards Agency has ruled that influencers should no longer use filters when promoting beauty and cosmetic products because they may exaggerate their effectiveness.

Instagram 62

Instagram Marketing Social Media Comparison 62

Prohibition

MAY 5, 2023

A lot of big brands get it right, I’m sure we’ve seen the typical advertising posts across our social feeds of Tweets or ads from KFC, M&S, or Amazon. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns. Why do a lot of brands struggle with Reactive PR?

Strategy 62

Strategy Marketing Viral B2C 62

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” It’s vital to take a step back from promotional advertising.

B2B 111

B2B Brand Branding B2C 111

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JULY 7, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. ’ This is important for any business or brand – prioritise that thought-leadership activity!

Instagram 62

Instagram Social Media Media LinkedIn 62

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

Prohibition

MARCH 2, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

Measurement 62

Measurement How To Comparison B2C 62

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases.

B2C 74

B2C Web Advertising Advertising 74

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives. As PR agencies handle multiple clients across multiple sectors, they tend to develop a list of different contacts as they operate.

Company 62

Company Software Crisis Management Agency 62

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Michele Houck is a 25-year marketing and advertising veteran. In addition to working directly with clients on strategic planning goals, she is an agency leader who manages and motivates client account teams. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Yet over the years, Twitter has never experienced negative ad revenue growth in any quarter.

Twitter 60

Twitter Advertising Advertising B2C 60

Prohibition

FEBRUARY 25, 2020

There are a number of regulations in place set out by the ASA, (Advertising Standards Authority), that influencers must adhere to such as; telling followers when they have been paid or loaned a product by using ‘#Ad’ clearly on the post and being honest about their relationship with the brand they are promoting.

Marketing 62

Marketing Advertising Advertising B2C 62

Prohibition

FEBRUARY 25, 2021

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience. Whether it’s an oversight or lack of research, it has cost them millions in advertising – which they’re unlikely to have seen much benefit from. Do your research. Have a clear brief.

Crisis 62

Crisis Marketing How To Advertising 62

Shift Communications

MARCH 9, 2015

The question marketers have on their minds, especially in B2C, is whether Facebook is cool or not to teens and young adults. The post The Facebook Paradox, Part 1: Winning the Social Media Wars appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Facebook Marketing Social Media'

Facebook 60

Facebook Social Media Media B2C 60

Prohibition

NOVEMBER 16, 2022

Everything from radio, podcasts, news outlets, online reviews, social media, website content, and much more are on the radar of a digital PR agencies network. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Brand Branding SEO 62