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Effective Marketing Strategies for B2C Businesses

Ronn Torossian

However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with. Paid Advertising One of the tools that businesses can use to increase website traffic is paid ads, with […]. The post Effective Marketing Strategies for B2C Businesses appeared first on.

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All About Ads – The Latest Updates in Social Media Advertising

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Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

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Musk Makes Changes to Twitter Advertising

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With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

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As new measurement strategies prove influencer ROI, more marketers are diverting digital advertising budget to creator-led marketing

Agility PR Solutions

B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off.

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All About Ads – The Latest Social Media Advertising Updates

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Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

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Social Media Advertising Updates – Meta Adds Verification Options & Twitter Updates Job Roles

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From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. Media professionals will be turning to more specialized platforms to assist in their work.

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