February, 2024

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AI in the Black Community | Business Wire Blog

Business Wire

Happy Black History Month! This is THE month to reflect on the pioneering accomplishments of African Americans throughout history. Celebrating the past, however, also involves embracing the future. Let’s take a look at AI in the Black community.

Community 391
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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs.

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Trending Sources

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A Guide to Strengthening Your Crisis Relations Plan for Smooth Navigation in Turbulent Times

Ronn Torossian

In today’s fast-paced and unpredictable business environment, having a robust crisis relations plan is essential for organizations aiming to navigate turbulent times effectively. Crises, whether internal or external, can have a profound impact on a company’s reputation, operations, and bottom line. A well-prepared crisis communication plan serves as a roadmap for managing and mitigating the […] The post A Guide to Strengthening Your Crisis Relations Plan for Smooth Navigation i

Crisis 243
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5 Ways Trend Tracking Helps PR & Marketing Pros

Onclusive

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. Stronger campaign performance, a competitive edge, and increased brand health to name a few.

Trends 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to prove PR value in 2024

The Resolution Blog

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook.

How To 207

More Trending

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day.

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Why ChatGPT Can’t Be Used To Fix Your Crisis and You Need a PR Professional

Ronn Torossian

Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability to handle the intricate realm of crisis communication. Although ChatGPT has the potential for content generation, relying solely on it for crisis management strategies can lead to disaster.

Crisis 221
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Revitalizing Women’s Health: Strategies for a Fulfilling Life After 50 with Dr. Pushpinder Dhillon

PR for Anyone

Dr. Pushpinder Dhillon is a triple board certified physician, OBGYN, and owner of the Merak Wellness center, that specializes in women’s health and wellness, anti-aging, and pelvic floor health. In this highly informative discussion, Pushpinder offers her expertise on topics ranging from the effects of stress on women’s health, the relationship between menopause and cholesterol, advice on maintaining heart health, the significance of pelvic health, and many more topics affecting women over 50.

YouTube 147
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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CoverageImpact. Visualise how your PR coverage impacts real-world outcomes.

The Resolution Blog

Something is holding the PR industry back. It’s absence is known. But it’s starting to feel a little more serious day by day. Impact. The very thing PR can deliver. But few make an attempt to correlate their work with. Hitting targets. Cost savings. Leads. Donations. Sales. Stock Price. Employee Satisfaction. Staff retention. You know. Real […] The post CoverageImpact.

Employee 156
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Measuring PR success: Going beyond traditional metrics and defining 9 KPIs

Agility PR Solutions

In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it’s essential to align your efforts with overarching business goals and objectives. But when it’s all said and done, how can you effectively measure your PR efforts? […] The post Measuring PR success: Going beyond traditional metrics and defining 9 KPIs appeared first on Agility PR Solutions.

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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

Trends 184
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Why CEO Visibility Still Counts

ImPRessions - Crenshaw Communications

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their or

Corporate 182
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Most Important KPIs to Consider in Corporate Communications

Ronn Torossian

In today’s digital landscape, effective corporate communications is no longer a luxury, but a basic requirement. With countless channels and metrics, it’s crucial to identify the key performance indicators (KPIs) that truly matter. These guiding lights illuminate the path to building brand awareness, fostering engagement, and ultimately, driving business success.

Corporate 221
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What PR does with an media placement counts as much as getting it

Sword and the Script

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Likewise, simply buying a car won’t get you to your destination, you have to fill it up with gas and drive.

Media 164
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CoverageImpact. Will it solve the PR Industry’s number 1 problem?

The Resolution Blog

In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful […] The post CoverageImpact.

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Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits

Agility PR Solutions

AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure. This multi-variety version is referred to as Insights AI: a set of technologies—Emotion AI, […] The post Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with un

Analytics 180
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to Win the Job and Thrive in a Multigenerational Workplace

PRSay

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. The future job market features more remote job opportunities than ever before. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. At the same time, “work from anywhere” and a four-day workweek are becoming part of the workplace lexicon.

How To 176
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Getting Featured: Six Tips to Secure More Media Coverage for Your Business

Garrett Public Relations

Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” Could it be that they’re making it hard for reporters to cover them? And if so, WHY would they do that? As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations.

Media 159
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How Generative AI Can Benefit Public Relations Strategies

Ronn Torossian

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be revolutionized by this innovative technology. Despite concerns about AI taking over press releases and media pitches, generative AI actually offers PR professionals opportunities to improve their skills, streamline workflows, and gain […] The post How Generative AI Can Benefit Public Relations Strategies appeared first on.

Strategy 195
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Revitalizing Women’s Health: Strategies for a Fulfilling Life After 50 with Dr. Pushpinder Dhillon

PR for Anyone

This episode’s guest is Dr. Pushpinder Dhillon, a distinguished triple board-certified physician specializing in obstetrics and gynecology (OBGYN) and the proud owner of Merak Wellness Center. With a focus on women’s health and wellness, anti-aging solutions, and pelvic floor health, Dr. Dhillon brings a wealth of expertise to the table. In this enlightening conversation, Dr.

Exercises 130
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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What Is a Media Kit? Definition, Examples + How To Guide

Prowly

Do you want to be in control of how the media talks about your brand? You don’t need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business – a collection of carefully curated information for journalists and bloggers. Today, we’re going to […] The post What Is a Media Kit? Definition, Examples + How To Guide appeared first on Prowly Blog.

Examples 118
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HR and PR: 7 ways to make them work together for your business

Agility PR Solutions

A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google’s parent company, Alphabet, announced laying off 12,000 roles, Google employees shared different stories: perks cut, people leaving, and young […] The post HR and PR: 7 ways to make them work together for your business appeared first on Agility PR Solutions.

Google 180
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Crisis Lessons Learned from Southwest Airlines

Axia PR

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 127
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Tougher times for PR agencies in 2023 but direction of travel still good

Steve Barrett on PR

As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.

Travel 116
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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PR is Necessary for Quality Control in the Fintech Industry, Here’s Why

Ronn Torossian

In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people’s hard-earned money, sensitive data, and financial security. This is where public relations steps in, playing a surprisingly significant role in quality control beyond just generating positive buzz.

Industry 195
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Decoding Mental Health Challenges: A Deep Dive with Dr. Gail Saltz

PR for Anyone

Dr. Gail Saltz is a renowned psychiatrist, columnist, bestselling author, podcaster, and TV commentator. Her insights have been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, and many more. She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show.

Exercises 130
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The Anatomy of a Press Release – A Guide for PR Pros

Prowly

A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow. Today, we’re going to show you exactly […] The post The Anatomy of a Press Release – A Guide for PR Pros appeared first on Prowly Blog.