PR and journalism—we’re in this together

Agility PR Solutions

It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. When they leave the newsroom, where are all these professionals be going? […]. The post PR and journalism—we’re in this together appeared first on Agility PR Solutions. Analysis Public Relations media relations

FIFA secretary general: ‘I’m being as transparent as I can’

PR Daily

FIFA Secretary General Jerome Valcke announced Wednesday that the soccer organization would postpone bidding on the 2026 World Cup because of its ongoing bribery scandal. A decision on the 2026 World Cup host country was supposed to come at the FIFA congress in Kuala Lumpur in May 2017. According to Sky News , Valcke said it would be “nonsense to start any bidding process for the time being.”. Valcke was on the defensive throughout his remarks and at a later press conference.

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PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

newsroom employment, according to Onclusive, dropped 23% between 2009 and 2017 and paid positions are projected to drop another 10% by 2026. Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ? It is the attention a brand receives through through media or other websites.

How Gen Z is shaping trends during COVID-19

PR Daily

By 2026 , Gen Z is estimated to become the largest U.S. For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step. The coronavirus pandemic, and resulting quarantine, have required consumers to adjust their daily routines to revolve around digital connectivity. With millions of people staying at home, digital media consumption has soared to new heights—with Gen Z leading the charge.

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Words and phrases PR spokespeople should avoid

PR Daily

Just last week Canadian Soccer President Steve Reed said the organization was “very humbled” to win the bid to host the World Cup in 2026 alongside USA and Mexico, which is odd because the word can be taken to mean embarrassed and defeated. Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.

Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017.

Words and phrases PR spokespeople should avoid

PR Daily

Just last week Canadian Soccer President Steve Reed said the organization was “very humbled” to win the bid to host the World Cup in 2026 alongside USA and Mexico, which is odd because the word can be taken to mean embarrassed and defeated. Everyone appears to be ‘humbled”—but most people are misusing the word. The same goes for other terms that crop up in presentations and remarks from spokespeople, undermining the intended message.

#FuturePRoof podcast: strawberry picking

Stephen Waddington

Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #PRFest, Cannes, the General Election, the Meeker report and image recognition are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast on Monday. Here’s what you’ll learn. FuturePRoof conversation at #PRfest about the value of public relations.

GM to sell two European lines to PSA Group for $2.3B

PR Daily

billion euros by 2026 by combining development costs, factory investments and purchasing. That will help Opel generate an operating profit margin of 2 percent by 2020 and 6 percent by 2026. European automaker PSA group is hoping that size matters. On Monday, the company that manufactures brands including Peugeot and Citroen announced that it would buy General Motors’ Opel and Vauxhall lines. The roughly $2.3 billion deal reportedly would close by year-end. MarketWatch.

Macy’s is taking a page from Instagram to invert its shopping experience

PR Daily

According to UBS, if ecommerce sales grow to 25% of the total shopping market share by 2026, 75,000 stores will need to close—including 21,000 clothing stores. Chain execs hope to revive lagging sales by replicating the social media platform in its physical stores. Can cosmetic changes attract online consumers—and perhaps save legacy retailers? Macy’s idea for competing against internet retailers is to bring the online experience offline.

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1.

Will Trump’s travel ban mean forfeiting hosting the World Cup?

PR Daily

s chances of hosting the 2026 World Cup. President Trump’s often divisive policies are causing ripple effects in the sports world. Trump’s latest iteration of what many call the “Muslim ban,” which denies entry to the United States to non-U.S. citizens coming from six majority Muslim countries, has caught the ire of soccer’s international governing body. FIFA—which is no stranger to scandal itself—said that the travel ban will hurt the U.S.’s The U.S.,

Your profession needs you

Stephen Waddington

Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. I’m delighted to be here to witness the award of your professional CIPR qualification.