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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

Survey 88
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50 percent of global revenue will come from new products, services and businesses by 2026

Agility PR Solutions

By 2026, executives expect 50 percent of global revenues will come from products, services, […]. The post 50 percent of global revenue will come from new products, services and businesses by 2026 appeared first on Agility PR Solutions.

Meeting 158

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How To Market A Cannabis Business

The Hoyt Organization

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry.

Marketing 103
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Accelerating and advancing corporate responsibility in the luxury industry

Agility PR Solutions

New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026.

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PR and journalism—we’re in this together

Agility PR Solutions

It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. When they leave the newsroom, where are all these professionals be going? […].

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The rise of technology in sport

PR in High Definition

billion by 2026. We’re on the cusp of a sports technology revolution with the global sports technology market being currently valued at US $17.9 billion and expectations to reach US $40.2 However, some avid football fans would agree that VAR technology needs some work – depending on which side of a team you’re on!

Sports 62
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 I’ve worked my way through the 355 page report. Here are my highlights. #1 It’s fuelled by developing markets, notably India. 2 Internet usage continues to grow.

Publicity 122