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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

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Accelerating and advancing corporate responsibility in the luxury industry

Agility PR Solutions

New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand.

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Transparency and Trust: The Role of ESG Reporting

Presspage

How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. The US is not far behind, with mandatory green disclosures by 2026.

Report 109
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5 Powerful Sustainability Press Release Examples, Featuring Barbie

Newsfile

trillion in 2026. View complete sample press release Barbie’s sustainability press releases clearly convey the corporate ESG messages. For example, according to PwC’s Asset and Wealth Management Revolution 2022 report , global ESG-focused institutional investment is expected to soar 84% to US$33.9 Feature Image by Freepik

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. It motivates employees and managers alike and promotes a healthy and positive workplace culture.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. On top of this, there’s been growth in corporate communications teams and fewer journalists. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1.