article thumbnail

50 percent of global revenue will come from new products, services and businesses by 2026

Agility PR Solutions

At a time when it is essential to develop new revenue streams to meet both customer and market demand, 81 percent of global business leaders are prioritizing new-business building as a means to protect against industry disruption—and the opportunity is significant.

Meeting 155
article thumbnail

Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

Survey 86

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Market A Cannabis Business

The Hoyt Organization

The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry.

How To 102
article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

article thumbnail

Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

The report contains plenty of insight for anyone working in marketing or public relations. 1 An Internet connected world by 2026. It’s fuelled by developing markets, notably India. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 9 Talk to me.

Publicity 122
article thumbnail

Are people working in marketing happier than those working in PR?

Communications Conversations

And jobs for PR pros is expected to surge another 9% by 2026 (Dept of Labor). Essentially: “This is why I got out of PR and into marketing.” ” Case in point, this comment from Melanie Pikosky, marketing director of Columbus Vegetable Oils. Some are turning to marketing. One I found very interesting.

article thumbnail

B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. A win-win situation for everyone.

B2C 73