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2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more

Agility PR Solutions

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.

Study 193
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. They value diversity, sustainability, authenticity, and inclusivity.

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42 Essential AI Prompts for IR Professionals in 2024

Newsfile

.” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. For example, AI can enhance your financial reporting precision, improve investor engagement or ensure expert compliance in communications.

Financial 105
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This underscores the continued influence and reach of traditional media channels in the realm of corporate communications in Japan.

Marketing 106
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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

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The future of European public relations: key findings from the ECM report

Wadds Inc.

Sustainability and social responsibility have also been a main concern for European communicators. These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. You can download the full report and previous studies from the ECM website.

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