The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 92

Trends Brand Branding Analytics 92

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. We can help!

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 14, 2023

In March of 2023, it added generative AI to its software. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. We have four takeaways.

SEO 88

SEO How To Mobile Engineering 88

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 14, 2023

.” PRophet founder and CEO Aaron Kwittken : We have been working to integrate GAI [generative AI} into the platform and our MVP [minimally viable product] will be market ready by the end of Q1 2023.” Here are some of the things executives that responded noted: Showcase value.

Software 131

Software Pitching Analysis Community 131

Newsfile

FEBRUARY 27, 2024

billion in revenue in fiscal 2023. According to an analyst, Apple News+ may have amassed a total of 19 million paid subscribers in 2023. Google News Google News uses real-time artificial intelligence and machine learning to analyze all the content published to the web and organize all the articles, videos and more into storylines.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 190

Writing Communications Marketing B2B 190

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

MARCH 21, 2023

With this, companies’ top goals are ensuring that they are easily able to transition to the new system and are ready to file when the new platform goes live on July 25, 2023. The brand new and modernized SEDAR+ is a web-based platform that builds on the legacy SEDAR system of the last 25 years. SEDAR+ Defined What is SEDAR+?

How To 52

How To System Print Groups 52

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. 66% said conferences (including virtual). select all that apply).

B2B 114

B2B Marketing Survey Software 114

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. To read the 2023 State of the Media report, visit Cision.

Brand 136

Brand Branding Infographics How To 136

Doctor Spin

DECEMBER 20, 2023

2023, October 4). 2023, August 9). PR professionals don’t have to know anything about web design, art direction, or UIX.” “To Here’s an example by Rogers on Steve Jobs: My name is Steve, I love computers but was fed up with the snail’s pace of commercial technology. 2023, October 4). 2023, August 9).

Brand 52

Brand Branding eBook Resources 52

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Bianchi Biz Blog

MAY 11, 2023

With nominations to submit an innovation for consideration set to close on June 23, 2023, let’s close out the series and discuss five best practices for your Automotive News PACE Award nomination: Tip 1: Get Organized As mentioned before, the Automotive News PACE Award process is not simple or quick, but it’s well worth your time and effort.

Automotive 83

Automotive Mobile Engineering YouTube 83

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. It can read web pages, which saves you some time. If you get the formatting incorrect, you’ll see a bunch of “invalid” alerts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. It can read web pages, which saves you some time. If you get the formatting incorrect, you’ll see a bunch of “invalid” alerts.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. AI rapidly produces content, images, and video, and Forrester predicts that 10% of Fortune 500 enterprises will adopt AI to generate content in 2023. But what if your colleague is a machine? AI Fluency Is Becoming a Key Content Skill.

Creativity 82

Creativity Enterprise Tools Training 82

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Artificial Intelligence usage will mature 2023 was the year of AI, and we entered the year following an explosion of hype on Twitter after ChatGPT’s launch. million, CNN has seen 3.2

Trends 78

Trends Social Media Community Viral 78