PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. It is being touted as a technology with the potential to change our lives – for better, or worse. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease.

Industry 62

Industry Communications Technology Reputation 62

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146

Survey Software B2B Pitching 146

Bianchi Biz Blog

APRIL 17, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. million in revenue in Q1 2022 , “an increase of 23.1%

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release.

Publicity 85

Publicity Survey Enterprise Pitching 85

OnePitch

JUNE 28, 2022

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult. As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news.

Survey 78

Survey Pitching Technology Writing 78

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology.

Communications 122

Communications Crisis Internal International 122

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

APRIL 18, 2022

Can you tell us what types of stories, trends or issues are on your radar now? We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you?

Meeting 98

Meeting Report Transportation Media 98

Bianchi Biz Blog

OCTOBER 4, 2021

Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am ….

Automotive 75

Automotive Meeting Engineering Media 75

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? In 2022, it’s a goal of mine to be more purposeful in seeking out and covering the diversity of the industry, and to profile people in trucking from all different backgrounds, races, genders, religions, etc. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now? That’s a great message for any leader.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

OCTOBER 24, 2022

Can you tell us what types of stories, trends or issues are on your radar now? It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. What advice do you have for PR people that want to pitch you? Just this year, FleetOwner won a Jesse H.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

Landis PR

MARCH 20, 2023

Nearly all journalists use Twitter and are split over leaving the platform since Elon Musk acquired it in 2022 (50% say they’ve considered abandoning Twitter). By staying current on the latest trends and developments in the media landscape, PR teams can develop effective pitches and build lasting and meaningful relationships with journalists.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Can you tell us what types of stories, trends or issues are on your radar now? We recently completed the Live With AEye: Virtual CES 2022 webcast.

Meeting 78

Meeting Automotive Media Technology 78

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options.

Travel 40

Travel Tourism Airlines Hotels 40

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 74

Automotive Groups Meeting Technology 74

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

How To 195

How To Resources Pitching Tools 195

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 104

Media Radio Print Newspapers 104

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

MAY 3, 2022

That’s the first story in this month’s roundup of PR technology news. Muck Rack helps to connect pitches to coverage. Muck Rack released a feature that allows customers to connect mentions earned to pitch. Muck Rack released a feature that allows customers to connect mentions earned to pitch. fewer pitches in Q1 2022.

Software 100

Software Study Pitching Analysis 100

Bianchi Biz Blog

APRIL 4, 2022

Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? Target the pitch to me. While I hate to admit that I’m more likely to read a pitch if I already know you, that’s just sorta how humans work.

Groups 97

Groups Meeting Automotive Media 97

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains.

Examples 62

Examples Software Pitching Tools 62

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

FEBRUARY 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? The topics I regularly cover are wide ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. What advice do you have for PR people that want to pitch you? trade policy, to name a few.

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? The topics I regularly cover are wide-ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. What advice do you have for PR people that want to pitch you? trade policy, to name a few.

Automotive 52

Automotive Meeting Policies Media 52