ImPRessions - Crenshaw Communications

JULY 13, 2022

Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges. CES 2022 was labeled a high-tech ghost town after brands canceled their travel plan s in the weeks leading up to it due to COVID-19 spikes. Accommodate COVID Considerations.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. Users can track and share media mentions on the go. However, I learned a lot about reporters and pitching in that capacity.

Reddit 177

Reddit Software B2B Technology 177

Landis PR

JUNE 6, 2022

50% of journalists get pitched 1-5 times per day, according to MuckRack’s 2022 State of Journalism Report. However, you’ll want to make sure it’s coming from a reputable source. What is media relations in public relations? Five Pro Media Relations Tips. Keep your pitch concise.

Pitching 105

Pitching Media Relations Journalism Report 105

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. Tie communications objectives to business goals.

Measurement 368

Measurement Guidelines Data Education 368

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Regardless of geographical location, many (46.7%) agencies believe that the demand for their services will be higher this year than in 2022.

Ethics 52

Ethics Survey Insurance Insurance 52

Stephen Waddington

JUNE 6, 2022

The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities. The reputation of the public relations function has increased within more than half (51%) of organisations over the past six months.

Report 97

Report Reputation Data Analysis 97

Prohibition

MARCH 17, 2023

To achieve this, building strong relationships with journalists and media professionals who specialise in your industry is key. This is where working with media relations experts, who understand the media landscape and have a breadth of contacts, can prove essential to ensuring your PR strategy is successful.

Publicity 62

Publicity Brand Branding How To 62

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. In some way or another, all organisations rely on reputation and awareness for success. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

Wadds Inc.

JUNE 6, 2022

The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities. The reputation of the public relations function has increased within more than half (51%) of organisations over the past six months.

Report 52

Report Reputation Data Analysis 52

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. This compares to 13% growth of total ARR in Q1 2022. And now onward with this month’s PR tech sum 1. >>> Looking for help with B2B marketing and PR?

Survey 149

Survey Software B2B Pitching 149

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators. Trips abroad are also making a nice comeback from previous years impacted by the pandemic.

Travel 40

Travel Tourism Airlines Hotels 40

Wadds Inc.

JANUARY 16, 2023

They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards. Their actions do not represent most of us who are called to be public relations professionals. We in PR must continue to do all we can to protect and defend our reputations as professionals.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. cancel culture,” particularly related to DEI, will continue. I see two broad trends for 2022.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 170

Report Local Media Pitching 170

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things. Year of employer branding.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Short-form video.

Software 122

Software Case Study Advertising Advertising 122

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. The deal will close in Q1 2022. Who are all these companies?

Reputation 85

Reputation Technology Tools Data 85

Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight. Becoming a successful spokesperson can be daunting, but the outcome is valuable for both the organisation and the individual.

Training 52

Training How To Video Corporate 52

PRSay

OCTOBER 21, 2022

Swift delayed her album release by a year, and during that time, she rebuilt her reputation to where the public desperately anticipated her next move. In 2022, fans speculated over which previous album Swift would rerecord next, her strategy to take back control of her master recordings. Don’t get discouraged; get creative.

Strategy 156

Strategy How To Video Reputation 156

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. He is the 2022 PRSA international assembly delegate.

Local 133

Local Crisis Management Internal International 133