Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. The deal will close in Q1 2022. Who are all these companies?

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Does reputation top profit? Million and Eyes the U.S. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. In some way or another, all organisations rely on reputation and awareness for success. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things. Year of employer branding.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators. Trips abroad are also making a nice comeback from previous years impacted by the pandemic.

Travel 40

Travel Tourism Airlines Hotels 40

Wadds Inc.

JANUARY 16, 2023

They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards. Their actions do not represent most of us who are called to be public relations professionals. We in PR must continue to do all we can to protect and defend our reputations as professionals.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight.

Training 52

Training How To Video Corporate 52

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198