Stephen Waddington

JUNE 6, 2022

The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities. The reputation of the public relations function has increased within more than half (51%) of organisations over the past six months.

Report 97

Report Reputation Data Analysis 97

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Short-form video.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. This compares to 13% growth of total ARR in Q1 2022. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month.

Survey 152

Survey Software B2B Pitching 152

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Wadds Inc.

JUNE 6, 2022

The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities. The reputation of the public relations function has increased within more than half (51%) of organisations over the past six months.

Report 52

Report Reputation Data Analysis 52

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators. Trips abroad are also making a nice comeback from previous years impacted by the pandemic.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198