PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy.

Ethics 71

Ethics Analysis Communications Trends 71

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. It can be overwhelming for an organization to feel like they need to transform their business model overnight due to public pressure and rapidly changing policies.

Publicity 79

Publicity Meeting Policies Employee 79

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? The societal opportunity for public relations is huge.

Mobile 142

Mobile Meeting Course LinkedIn 142

Wadds Inc.

FEBRUARY 22, 2023

A CIPR report considers the future impact of AI on public relation practice. A report published today by the CIPR finds that the impact of artificial intelligence (AI) on public relations has been limited in the past five years but is set the explode. Andrew and I originally set out the scope of the project in May 2022.

Tools 52

Tools Publicity Analysis Technology 52

Stephen Waddington

MARCH 15, 2022

We've opened paid and funded applications for the second Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Anyone committed to furthering their career in public relations, especially when facing barriers to their progression. Leanne Hughes. Leanne Hughes.

Mobile 116

Mobile Meeting Course Ethics 116

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

OCTOBER 7, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. It’s an honor to serve PRSA alongside like-minded, ethical professionals throughout the country. What do you see as the top challenges for PRSA right now and into 2022? Name: Joseph Abreu, APR. Location: Fort Myers, Fla.

Meeting 147

Meeting Government Ethics Leadership 147

PRSay

DECEMBER 27, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Despite ethics studies reported to be essential by all survey participants, survey findings showed that PR ethics was a neglected competency in coursework. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Despite ethics studies reported to be essential by all survey participants, survey findings showed that PR ethics was a neglected competency in coursework. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. million in 2022. million in 2022.

Technology 147

Technology Film Viral Ethics 147

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Reputation Us

AUGUST 14, 2023

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. Reputational consequences include an erosion of public trust and believability. We can help you navigate the complexities of public perception, toward restoring your good image.

Reputation 78

Reputation Corporate Ethics Interviews 78

Maxim Behar

MAY 7, 2022

Maxim Behar in the eighth edition of Almanach 2022 of the leading Bulgarian TBMagazine on the special project "Managers Share - successful case studies in Bulgarian business". And today, currently, in 2022, a business without interesting, attractive and what we often colloquially call "sexy" stuff is worth nothing. Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

PRSay

JULY 10, 2023

Among them, do brands have a responsibility to develop a public political strategy? Wade in June 2022, a case that returned the question of abortion rights to the states. Ron DeSantis in March 2022. But as CBS News reported in May 2022, Hard Rock Cafe and Sbarro were among more than two dozen U.S.

Brand 145

Brand Branding Nonprofit Government 145

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? The societal opportunity for public relations is huge.

Mobile 94

Mobile Meeting Course LinkedIn 94

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. must earn the Accreditation in Public Relations before tenure and must be active in PRSA. I anticipate that professional development will play a much more significant role as the future of public relations evolves. Location : Baltimore.

Meeting 196

Meeting Education Ethics Leadership 196

Maxim Behar

JUNE 11, 2023

Let's prepare a text on ethical business in our profession and name it the ‘Helsinki Declaration.’ The more and louder we talk about ethics, the better the chance that our colleagues will listen to us. You know how it is now - fake news, trolls, everyone has the media on hands, we need ethics and transparency more than ever.

Ethics 98

Ethics Internal International Travel 98

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. Most are based in the U.S. (76%)

Survey 138

Survey Media Report Journalism 138

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said.

Communications 73

Communications Guidelines Technology Tools 73

PRSay

AUGUST 26, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Second, I am proud of my rock-solid principles, which are in line, almost verbatim, with PRSA’s Code of Ethics. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics.

Meeting 148

Meeting Ethics Leadership Interviews 148

Stern + Associates

SEPTEMBER 28, 2023

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks.

Government 108

Government Technology Policies Ethics 108

PRSay

NOVEMBER 10, 2020

” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. John Elsasser is PRSA’s director of publications. How do you describe your leadership style? What are you looking forward to with PRSA in 2021? He joined PRSA in 1994.

Meeting 153

Meeting Leadership Energy Ethics 153

Wadds Inc.

JUNE 5, 2023

She summarises, “Issues management exists at the centre of the public relations professional’s world and for many years it has been seen as a mainstay of the work undertaken…if we get issues management right, then we can hopefully avoid heading into a crisis that threatens to damage a business.”

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Reputation 195

Reputation Corporate Brand Branding 195

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Wadds Inc.

FEBRUARY 28, 2024

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022.

Marketing 52

Marketing Ethics Internal International 52

Maxim Behar

DECEMBER 20, 2022

President and CEO, Global Alliance for Public Relations and Communication Management. On behalf of Global Alliance for Public Relations and Communications Management, representing over 320 000 practitioners and academics across 126 countries worldwide, I want to congratulate Maxim on this great achievement which is truly deserved.

Energy 52

Energy Groups Internal International 52

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. The full report is freely available on SlideShare: The 5th Annual JOTW Strategic Communications Survey for 2022 and can be viewed or downloaded without registration. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong. Blog: Code of PR Ethics?

Survey 130

Survey Communications Measurement Internal 130

Maxim Behar

AUGUST 4, 2022

Host: Why does such a photo activate so much public debate? Especially when you are a public figure and can be embarrassed or praised. However, communication is super important when you are a public figure, when you are in politics or business. However, what matters is how you behave and how you respond. You talked about it.

Ethics 52

Ethics Newspapers Government Television 52

Stern + Associates

NOVEMBER 2, 2023

The purpose of marketing is to drive profitable, incremental growth,” explains Lecinski, winner of the Kellogg School of Management’s 2022 Outstanding Professor of the Year award. “To To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.”

Marketing 62

Marketing Privacy Training Strategy 62

Doctor Spin

JANUARY 16, 2024

And what does information asymmetry mean for public relations ? 2022, October 10). Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Original work published ~44 BCE) In public relations, the dominating theory is the Excellence Approach (i.e.,

Wikipedia 52

Wikipedia Film Groups Journalism 52

Maxim Behar

JUNE 23, 2022

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). Maxim Behar: “It is a great honor to be appointed as International Fellow of PRCA, the largest professional public relations community in the world.

Internal 52

Internal International Ethics Government 52

PRSay

JANUARY 19, 2022

Around the world, the public trust of institutions has fallen, says Edelman’s 2022 Trust Barometer , released on Jan. Still, people consider NGOs and businesses more competent and ethical than either the media or government. Greg Beaubien is a frequent contributor to PRSA publications. Trust in employers.

Government 78

Government Comparison Survey Ethics 78

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Wadds Inc.

SEPTEMBER 13, 2023

Fast forward to May 2022, when I instead found myself in Belfast, again signed up for the Accelerated Certificate in Company Direction. I left Belfast with a fantastic new network of fellow directors, ready to do the additional leg work to sit the four exams required, receiving my final pass results in October 2022.

How To 52

How To Government Interviews Leadership 52