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Crenshaw Communications Adds Experienced B2B Tech PR Leadership

ImPRessions - Crenshaw Communications

Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments. In addition to her most recent role as SVP of Operations at SaaS startup Propel PRM, Anna held leadership roles at BLASTmedia, helping to scale the B2B SaaS PR agency to over 60 employees.

B2B 156
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Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. It is the responsibility of every employee communicator to deliver messages free from assumptions. Employee communicators often have context that their audiences don’t. What do I need employees to do? Manage costs?

Employee 187
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR.

Marketing 214
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2022: The Year of the Employer Brand Story

Shift Communications

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. In 2022, following this traditional approach will directly undermine growth. Their importance to current and potential employees continues to grow. A More Sophisticated Employer Narrative.

Brand 135
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The Importance of Crisis Planning for 2022

PRSay

Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Employees and customers increasingly expect businesses to do better, stand for something more than profits, and operate and communicate with transparency. Listen to learn. Prepare and plan.

Crisis 195
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ICON 2022 Preview: BBC Journalist Katty Kay on the Importance of Confidence for Women and Girls

PRSay

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. The Saver Rate ends on Sept.

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Are employees the forgotten audience on LinkedIn?

Communications Conversations

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments. of users in the U.S.