Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Working in communications comes with the age-old struggle of fighting to get your content seen. And it makes a lot of sense.

Media 115

Media Guidelines Survey Education 115

Communications Conversations

SEPTEMBER 22, 2022

And they grew up with two educated parents who care a helluva a lot about good writing and grammar. And definitely anyone under the age of 30. Then, if we’re communicating with an audience that largely could care less about grammar and spelling in 2022, why should WE care? First, I have two high school kids. Misspellings.

Instagram 79

Instagram Training Education Twitter 79

Buzzstream

MARCH 7, 2024

Google launched this in August 2022. Shouldn’t we always be writing content in this way? The definition of link “quality” is that it’s on a page that provides Helpful Content. Other versions of this have included definitional queries and “types of” or “trends” keywords.

System 62

System Google Policies Guidelines 62

Prohibition

APRIL 18, 2023

I joined Prohibition last July 2022, so around 8 months, will actually be coming up to my 1 st year anniversary in a few months – which is crazy! Definitely Justin Bieber, the gym, and pancakes. What do you love most about your job? Opportunity and trust. Tell us a bit about your journey to working at Prohibition.

Meeting 62

Meeting Agency Social Media Interviews 62

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Also, we’ll write a lot of articles using survey data. Why did I write about that? Why did I write about that?

Survey 74

Survey Pitching Technology Writing 74

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Muck Rack has “plans to add more than 100 more to our roster of fully-remote staff in 2022.”.

Software 129

Software Case Study Advertising Advertising 129

Maxim Behar

AUGUST 30, 2022

So many books have been written about Mikhail Gorbachev and so many films have been made that probably whatever someone writes, will be repeated. I'm not sure it was a tactic, as you call it, but let's leave that definition then…. Now, in the year 2022, apparently, we are all confused. That's exactly what happened! It's yours.

Hotels 98

Hotels Film Television Course 98

PR in High Definition

FEBRUARY 27, 2023

Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between.

Industry 62

Industry Communications Technology Reputation 62

Practical Law Construction

MARCH 8, 2023

At the date of writing in March 2023, we await secondary legislation that will implement the regime for gateways 2 and 3 and government guidance as to how these regimes will work in practice. Is the gateway regime introduced by the BSA 2022? Gateway 3 – When building work is “completed” and before occupation.

Construction 52

Construction Government Policies Local 52

OnePitch

JULY 5, 2022

During the episode, Melissa shares an example of a real pitch that led to her attending an event, explains how her inbox contributes to the stories she writes, her top 3 pitching preferences, and more. We thought it wouldn’t be a weird time in 2022, right? Her Thoughts on Follow-Ups. [00:03:15] 00:03:15] BB: Okay.

Pitching 97

Pitching System Video Meeting 97

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. And, he even added links to their sites. Your life is already AI-assisted.

Marketing 118

Marketing Social Media Trends Instagram 118

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

At this point a year ago, few people would have predicted that Russia would invade Ukraine, or several other major events of 2022. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. And of course there’s ChatGPT , which is a great writing assistant.

Measurement 40

Measurement Analytics Data Reddit 40

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 106

Interviews Publicity Technology Social Media 106

Buzzstream

DECEMBER 1, 2023

It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains. But this also works for definitional posts, trends, facts, types, and other similar keywords. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry.

Examples 133

Examples Software Pitching Tools 133

Burrelles Fresh Ideas

MAY 9, 2023

In 2022, AMEC added a free tutorial course for the IEF that includes a certificate of successful completion. Then when you click the info bubble, you see a definition and an option to click for even more information, as you can see in this screenshot. And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool.

Measurement 40

Measurement Comparison Advertising Advertising 40

Maxim Behar

AUGUST 4, 2022

Maxim: The special thing in this case is that it is 2022 and if we compare ourselves with France, Great Britain, Germany or any other country, it should not happen in Bulgaria either, since we have young and intelligent people. Over the years I have created many definitions of what PR is. You talked about it.

Ethics 52

Ethics Newspapers Government Television 52

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write.

Education 52

Education Marketing Conference Agriculture 52

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. Who doesn’t want that? Conference Date : Virtually on March 11-12, 2021.

Conference 58

Conference Content Marketing Community Education 58

Buzzstream

DECEMBER 1, 2023

It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains. But this also works for definitional posts, trends, facts, types, and other similar keywords. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

It looks like Aira created a “ State of Link Building 2022 Report ” which built over 200 linking root domains. But this also works for definitional posts, trends, facts, types, and other similar keywords. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry.

Examples 62

Examples Software Pitching Tools 62

Maxim Behar

DECEMBER 16, 2021

No, it is absurd to write Boyko Borisov and search. There are two or three people who go around TV studios, write all kinds of nonsense on social media, and then there are people who actually understand, they sit in the hospital and provide treatment. Because consumers know about them. Host 2: Mr. Behar?

Google 52

Google Engineering Sports Comparison 52