Agility PR Solutions

NOVEMBER 28, 2021

Nearly 60 percent of consumers are optimistic these days, but there are continued concerns about a COVID-19 resurgence and its impact on the national economy, according to new research from market solutions firm Vericast, which reveals that consumers have a strong desire to return to ‘normal’ but have mixed feelings about the year ahead.

Consumer 78

Consumer Marketing Trends Publicity 78

Agility PR Solutions

MARCH 28, 2022

New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The 2022 Impact Tourism Report brings together their findings and pairs them with actionable solutions for travelers.

Tourism 148

Tourism Trends Travel Survey 148

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 173

Study Data Consumer Survey 173

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions. These created new trends across […].

Social Media 168

Social Media Trends Strategy Media 168

PRSay

SEPTEMBER 6, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. The Saver Rate ends on Sept.

Journalism 148

Journalism Newspapers Policies Writing 148

Shift Communications

FEBRUARY 1, 2022

Both directly shape how the public, as well as investors and customers, view the brand. In 2022, following this traditional approach will directly undermine growth. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022.

Brand 135

Brand Branding Employee Case Study 135

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. 2022 is set to be a year of consolidation for the news industry. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

Agility PR Solutions

JANUARY 16, 2022

Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial. The post Why 2022 will be even more challenging for corporate political activity appeared first on Agility PR Solutions. A new survey by The Conference Board reveals the environment for […].

Corporate 148

Corporate Policies Conference Survey 148

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138

Facebook Brand Branding Measurement 138

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. In May 2022, two separate domestic-terrorist attacks occurred within 10 days of each other in the United States. Filak, Ph.D., in a racially motivated shooting.

Social Media 165

Social Media Publicity Media Journalism 165

Agility PR Solutions

SEPTEMBER 13, 2022

The firm’s newly released 2022 Accessible Marketing survey finds that while 83 percent of businesses are doing more to provide […]. The post Marketers are doing more to reach consumers with disabilities, but barriers remain appeared first on Agility PR Solutions.

Consumer 147

Consumer Marketing Software Survey 147

Agility PR Solutions

NOVEMBER 2, 2022

Despite rising inflation and fears of a recession, enthusiasm for supporting small businesses remains strong heading into the 2022 holiday season, new research from small biz digital marketing platform Constant Contact. The post Trends impacting small businesses ahead of the 2022 holiday season appeared first on Agility PR Solutions.

Small Business 85

Small Business Trends Consumer Report 85

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Brand 148

Agility PR Solutions

NOVEMBER 30, 2021

The post As digital experience expectations increase, businesses look to become more adaptive in 2022 appeared first on Agility PR Solutions.

Consumer 146

Consumer Brand Branding Trends 146

Agility PR Solutions

OCTOBER 3, 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. The post Advantages of pay-per-click advertising in 2022 appeared first on Agility PR Solutions. The most popular type of PPC advertising is search ads, which are ads that are placed on search […].

Advertising 85

Advertising Advertising Consumer Company 85

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future. The post 5 trends retail marketers must embrace to transform into customer-first organizations in 2022 appeared first on Agility PR Solutions.

Retail 146

Retail Trends Marketing Consumer 146

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

PRSay

SEPTEMBER 13, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 14 keynote address at PRSA’s ICON 2022 in Grapevine, Texas. We represent millions and millions of dollars of consumer buying power. The Saver Rate ends on Sept. What were your earliest thoughts about “CODA”?

Film 148

Film Television Community Interviews 148

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 112

Consumer Brand Branding Software 112

Practical Law Construction

JUNE 8, 2022

Despite this, it is still rare to see PBAs used outside the public sector. The old criticisms remain: they are complicated, time consuming to set up and expensive to operate. So it is good to see that, in April 2022, JCT published a new edition of its PBA documentation to try and dispel these criticisms. What’s changed?

Banking 97

Banking Construction Government Examples 97

Agility PR Solutions

OCTOBER 30, 2022

Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research.

Consumer 78

Consumer Company Study Report 78

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data.

Data 85

Data Consumer Company Privacy 85

5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 92

Consumer Marketing Media Advertising 92

Agility PR Solutions

SEPTEMBER 26, 2022

The findings from the firm’s newest industry data report, Banking on the Customer Journey: 2022 Financial Services Insights, revealed a major perception gap between […]. The post New research reveals disconnect between financial services brands and consumers appeared first on Agility PR Solutions.

Financial 78

Financial Consumer Banking Brand 78

Agility PR Solutions

APRIL 24, 2022

Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits, according to new research from Nielsen. The post The era of alignment: New Nielsen research uncovers brands’ top priorities for rest of 2022 appeared first on Agility PR Solutions.

Brand 78

Brand Branding Data Report 78

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. A new Wadds Inc.

Publicity 105

Publicity Policies Training Engineering 105

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Costa Coffee’s ‘Costa-Misation’. Birds Eye’s ‘Welcome to the Plant Age’.

Creativity 71

Creativity B2C Enterprise Examples 71

Agility PR Solutions

AUGUST 11, 2022

The firm’s third annual State of Personalization Report 2022 finds that 62 percent of consumers expect personalization, saying […]. The post Comms dilemma: Consumers want personalization, but don’t trust brands with their data appeared first on Agility PR Solutions.

Data 78

Data Consumer Brand Branding 78

Agility PR Solutions

SEPTEMBER 19, 2022

New research from loyalty and engagement research consultancy Brand Keys reveals a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. For 2022, 1,624 brands in 142 categories were examined in the […].

Consumer 78

Consumer Survey Brand Branding 78

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 106

Report Publicity Marketing Pitching 106

Institute for Public Relations

NOVEMBER 15, 2022

USC Annenberg examined which issues consumers believed would be most prevalent in 2023 in the “USC Annenberg Relevance Report.” adults was conducted in 2022. ” A survey of 900 U.S. Key findings include:— 41% of respondents said they are planning to increase their active support of the causes they believe in.—

Consumer 52

Consumer Brand Branding Survey 52

Prohibition

MARCH 11, 2022

To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. — GeniePoint (@GeniePointEV) February 17, 2022. — IKEA UK (@IKEAUK) February 15, 2022. — Banx (@Banxcartoons) February 17, 2022.

Social Media 71

Social Media B2C Viral Trends 71

5W PR

DECEMBER 29, 2021

That’s why one of the biggest trends in 2022 is going to be brands focusing their PR and marketing efforts on TikTok. Companies can create entertaining and engaging video content across most social media platforms, including Instagram and Facebook, to allow consumers to make purchases directly on those platforms.

Social Media 60

Social Media Trends Media Instagram 60

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Agility PR Solutions

FEBRUARY 27, 2022

New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse.

Mobile 78

Mobile Consumer Report Brand 78